Graphic & Web Design Track
From the introduction of the first printing press to the colonies in 1639 to the technology of today's digital age, Boston has long been a catalyst for innovations in communication and design.
On the Graphic & Web Design track, you'll explore the fundamentals of graphic design and interactive media through creative projects and assignments. Internship areas include magazine and book design, publishing, web development and design, and advertising.
INTERN, GOINGCLEAR INTERACTIVE
Summer 1: The Academic Phase
You'll spend your first six weeks of the Summer Study Internship Program taking two 4-credit courses chosen from offerings in graphic and web design. The courses below were offered in Summer Term 2016 and can serve as a guide to what is typically offered. Courses for Summer Term 2017 will be posted on January 15, 2017.
CFA AR 389 Graphic Design Elective
Covers the basic principles of design, composition, and form making. These topics are investigated holistically, beginning with their historical origination, contemporary application, and finally in the context of individual practice. Projects and class meetings are structured to help develop a design process and critique skills. The goal is to provide a rigorous understanding of the foundational principles and skills that serve as a strong base for all future design course work and practice. Working knowledge of the Adobe Creative Suite is helpful; software will not be taught. Laptop required. Materials and copying costs are extra. 4 cr.
Section Type Days Times Instructor Location SA1 Independent M, T, W 9:30 AM-12:30 PM Ort-dinoor CFA ARR
CFA AR 530 Design Ignites Change
A studio course that cultivates social entrepreneurship. Students 1) study their ecosystem, 2) define a need, and 3) affect change through a designed engagement in their local environment. Students work collaboratively to research, develop, design, and execute a public awareness campaign that fosters a meaningful social experience. The objectives of this course are to develop social stewards, to launch an idea, to work collaboratively, to understand the role audience plays in designed experiences, to create a design campaign that spans multiple mediums in order to reach wide-ranging audiences, and to use design as a tool for education and action in the public sphere. Laptop required. 4 cr.
Section Type Days Times Instructor Location SA1 Independent T, R 1:00 PM-5:30 PM Coogan CFA 357
COM CM 323 Design and New Media
Provides knowledge and practice for effective graphic design for all media. Develops a foundation in design principles and software skills including Illustrator, Photoshop, and InDesign. Students create projects demonstrating how graphic design is used to engage an audience and enhance comprehension of all forms of mass communication from traditional print to new media. 4 cr.
Section Type Days Times Instructor Location SA1 Independent T, R 1:00 PM-4:30 PM Walsh COM 206 SA2 Independent M, W 1:00 PM-4:30 PM Walsh COM 206
COM CM 443 New Media and Public Relations
Explores the effects of new media on the fundamental theories, models, and practices of public relations. Studies how websites, blogs, citizen journalism, social media, direct-to-consumer communication, podcasting, viral marketing, and other technology-enabled changes are affecting interpersonal, small group, and mass media relationships. Also covers and uses the interactive tools that are re-defining the practice of public relations. Combines lecture, discussion, guest speakers, case study, and research to help students uncover and appreciate the power and potential of interactive media. 4 cr.
Prereq: COM CM 301.
Section Type Days Times Instructor Location SA1 Independent T, R 9:30 AM-1:00 PM Quigley COM 215
COM CM 502 Promoting Creative Ideas Online
Teaches students how to market their creative works online. Students learn to identify targeted marketing and distribution platforms for new websites, video channels, series, and blogs, etc., and how to use social media to find an audience, generate buzz and identify potential funding sources. Students also learn practical entrepreneurial tools needed to organize their creative work as a business venture. 4 cr.
Section Type Days Times Instructor Location SA1 Independent M, W 9:30 AM-1:00 PM Luber COM 210
MET CS 201 Introduction to Programming
Introduction to problem-solving methods and algorithm development. Includes procedural and data abstractions, program design, debugging, testing, and documentation. Covers data types, control structures, functions, parameter passing, library functions, and arrays. Laboratory exercises in Python. 4 cr.
Section Type Days Times Instructor Location SA1 Independent M, W 6:00 PM-9:30 PM Kohn PHO 202
MET CS 232 Programming with Java
Covers the elements of object-oriented programming and the Java Programming Language. Primitive data types, control structures, methods, classes, arrays and strings, inheritance and polymorphism, interfaces, creating user interfaces, applets, exceptions and streams. 4 cr.
Prereq: MET CS 201; or instructor's consent
Section Type Days Times Instructor Location SA1 Independent T, R 6:00 PM-9:30 PM Tizio EPC 206
MET MG 448 Electronic Commerce, Systems, and Web Design
First course in a two course sequence. Combines (1) the practical aspect of web design through the use of application software such as Dreamweaver to construct a commercial website with (2) a general overview of the marketing, supporting services, systems, security, and business strategy issues facing commercial enterprises. 4 cr.
Section Type Days Times Instructor Location SA1 Independent T, R 6:00 PM-9:30 PM Appeltans HAR 211
SMG MK 469 Communications and Digital Media Strategies
Marketing communication strategy has moved beyond advertising to include interactive marketing, sales promotions, direct marketing, public relations, and more. This course focuses on developing a marketing communication strategy that integrates these tools for more efficient and effective communication. Topics include the establishment of objectives based on a situation analysis, developing subsequent messages, creative and media strategies, effectiveness testing, and client/agency relationships. 4 cr.
Prereq: SMG MK 323.
Section Type Days Times Instructor Location SA1 Independent T, R 8:30 AM-12:00 PM Utter HAR 228
SMG SM 105 Introduction to Marketing
How is it that some products succeed and some fail? In many instances, the difference is in their marketing strategy. Examines key areas of marketing including product development, advertising, promotions, pricing, and retailer decisions. Uses a combination of in-class exercises, real world examples, cases, lecture, and discussion. This course is intended for non-business majors. It may not be taken by Questrom students for credit nor can it be used by Boston University students toward the Business Administration minor. Non-Questrom students may register for this course directly via the Student Link. 4 cr.
Section Type Days Times Instructor Location SA1 Independent T, R 1:00 PM-4:30 PM Utter HAR 220
Summer 2: The Internship Phase
For the second six weeks of the program, you'll be placed as an intern in a Boston-area organization or business that matches your interests and experience. You should expect to work five days a week for a minimum of 35 hours. Most internships are unpaid.
Graphic & Web Design Internship Opportunities
Internship placement opportunities are available at graphic and web design firms, publishing companies, advertising and creative agencies, non-profits, and local businesses.
- Internship placement for 35 hours a week
- Internship matches are based on your interests, abilities, and experience
- All internship sites are accessible by public transportation
- Visit our Placement Process page for additional information
Summer Study Internship Course
The Summer Study Internship Program's 2-credit Internship Course meets on Friday mornings throughout Summer 1 and two evenings in Summer 2. The course explores links between your academic track and your on-site professional experience, and provides support and guidance as you prepare for your placement.
Meet a Graphic & Web Design Student
Student: Sophia Geanacopoulos
Courses: Design and New Media; Graphic Design Studio
Internship Site: 451 Marketing
On the Job: I completed a wide range of tasks at my site, from completing research and creating mood boards to writing design briefs and sketching wireframes. I appreciated the responsibility I was given and the opportunity to work on real client projects. The work allowed me to integrate my passion for nonprofits with the design skills I learned at BU in the first part of the program.
Perspectives: The faculty I had the opportunity to learn from are experts in their field who engaged the students and provided us with valuable feedback. I am looking to applying the skills that I learned during my classes at BU and at my internship to my graphic design coursework at my home university. Both my classes and my internship gave me new skills and helped to further my understanding of graphic design, which will help me as I begin my career in the creative industry.