Communication & Creative Media Track

From film production to public relations to journalism, there's no disputing that Boston boasts a thriving communication industry. Boston is home to a vibrant creative economy that features some of the best minds in newspaper reporting, broadcasting, advertising, and filmmaking.

Exploring topics ranging from PR, advertising, and mass communication to new media and journalism, you'll put your knowledge to practice in internships at independent production companies, news services, newspapers, magazines, marketing and public relations agencies, and others.

Summer 1: The Academic Phase

You'll spend your first six weeks of the Summer Study Internship Program taking two 4-credit courses chosen from offerings in the field of communication.

Choose Two:

  • CFA AR 389 Graphic Design Elective

    Covers the basic principles of design, composition, and form making. These topics are investigated holistically, beginning with their historical origination, contemporary application, and finally in the context of individual practice. Projects and class meetings are structured to help develop a design process and critique skills. The goal is to provide a rigorous understanding of the foundational principles and skills that serve as a strong base for all future design course work and practice. Working knowledge of the Adobe Creative Suite is helpful; software will not be taught. Laptop required. Materials and printing costs are extra. 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, T, W 9:30 AM-12:30 PM Mallia
  • CFA AR 530 Design Ignites Change

    A studio course that cultivates social entrepreneurship. Students study their ecosystem, define a need, and affect change through a designed engagement in their local environment. Students work collaboratively to research, develop, design, and execute a public awareness campaign that fosters a meaningful social experience. The objectives of this course are to develop social stewards, to launch an idea, to work collaboratively, to understand the role audience plays in designed experiences, to create a design campaign that spans multiple mediums in order to reach wide-ranging audiences, and to use design as a tool for education and action in the public sphere. Laptop required. 4 cr.

    Section Type Days Times Instructor
    SA1 IND T, R 1:00 PM-5:30 PM Coogan
  • COM CM 211 Professional Presentation

    Students learn the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students will incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). This course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication. 4 cr.

    Section Type Days Times Instructor
    SA1 IND T, R 9:00 AM-12:30 PM Downes
  • COM CM 215 Principles and Practices of Public Relations

    An introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision making, on-line communication, and career opportunities are also analyzed case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture. (Formerly CM301. Students cannot take CM215 for credit if they have already taken CM301.) 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, W 9:00 AM-12:30 PM Downes
  • COM CM 217 Introduction to Advertising

    Explores the history, nature, function, practice, and social and economic aspects of advertising; ethical responsibilities, psychological appeals, marketing, media, research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaign. (Formerly CM317. Students cannot take CM217 for credit if they have already taken CM317.) 4 cr.

    Section Type Days Times Instructor
    SA1 IND T, R 1:00 PM-4:30 PM Cakebread
  • COM CM 313 Corporate Communication

    Prereq: (COM CM 215 or COM CM 301). Explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental problems, and issues of multinationals. Uses case studies. 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, W 9:00 AM-12:30 PM Quigley
  • COM CM 321 Mass Communication Research

    Introduction to the philosophy and process of social-scientific research and the most common methods used to study mass communication. Includes a variety of research methods, an examination of data-analysis procedures, and an analysis of mass communication issues. 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, W 9:00 AM-12:30 PM Elasmar
  • COM CM 323 Design Strategy & Software

    Provides knowledge and practice for effective graphic design for all media. Develops a foundation in design principles and creative software skills including Adobe Illustrator, Photoshop, and InDesign. Students create projects demonstrating how design strategies are used to engage audiences, and enhance comprehension of all forms of mass communication from traditional print to digital media. This course fulfills a single unit in each of the following BU Hub areas: Aesthetic Exploration, Digital/Multimedia Expression, Creativity/Innovation. 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, W 1:00 PM-4:30 PM Walsh
    SA2 IND M, W 6:00 PM-9:30 PM Miracco
  • COM CM 331 Writing for Communication

    Prereq: (COM CO 201) and First-Year Writing Seminar (e.g. CAS WR 100 or WR 120). Intensive exposure to some of the basic writing formats in the communications profession: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. Extensive writing and rewriting. Develops basic writing skills for different audiences. This course fulfills a single unit in the following BU Hub area: Writing- intensive Course. 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, W 1:00 PM-4:30 PM Clark
    SA2 IND T, R 1:00 PM-4:30 PM Dowding
  • COM CM 441 Media Strategy and Management

    Prereq: (COM CM 215 or COM CM 301) and (COM CM 331). Students study a variety of publicity tactics (news conferences, feature placements, special events, and media tours), which they combine into publicity campaign plans. Involves lectures, in-class discussions, video cases, and individual take- home cases. Students are encouraged to plan campaigns in their area of interest (e.g., business, arts, sports, and politics). 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, W 9:00 AM-12:30 PM Shanler
  • COM CM 443 Digital Media and Public Relations

    Prereq: (COM CM 215 or COM CM 301). Explores the effects of new media on the fundamental theories, models, and practices of public relations. Studies how websites, blogs, citizen journalism, social media, direct-to-consumer communication, podcasting, viral marketing, and other technology-enabled changes are affecting interpersonal, small group, and mass media relationships. Also covers and uses the interactive tools that are re- defining the practice of public relations. Combines lecture, discussion, guest speakers, case study, and research to help students uncover and appreciate the power and potential of interactive media. 4 cr.

    Section Type Days Times Instructor
    SA1 IND T, R 9:00 AM-12:30 PM Quigley
  • COM CM 502 Promoting Creative Ideas Online

    Teaches students how to market their creative works online. Students learn to identify targeted marketing and distribution platforms for new websites, video channels, series, and blogs, etc., and how to use social media to find an audience, generate buzz and identify potential funding sources. Students also learn practical entrepreneurial tools needed to organize their creative work as a business venture. 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, W 9:00 AM-12:30 PM Luber
  • COM CM 522 Managing Corporate Crises and Issues

    Prereq: (COM CM 215 or COM CM 301). Grad Prereq: (COM CM 701). Review and diagnosis of major crises and issues affecting corporations. Case discussions of five types of crises: technological, confrontational, malevolence, management failure, and management control. Examines appropriate management actions and communications before, during, and after a crisis. Reviews issues management: monitoring, analysis, strategy determination, and implementation. 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, W 1:00 PM-4:30 PM Shanler
  • COM CO 201 Introduction to Communication Writing

    Prereq: (CAS WR 100 or WR 120) or equivalent. The College of Communication's core undergraduate writing course. Students refresh their grammatical and stylistic skills and apply those skills to professional writing assignments. Prepares students to write with clarity, conciseness, precision, and accuracy for the communication fields. This course fulfills a single unit in each of the following BU Hub areas: Writing-Intensive Course, Oral and/or Signed Communication, Research and Information Literacy. 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, T, R 9:30 AM-12:00 PM Burak
    SA2 IND M, T, R 1:30 PM-4:00 PM Becker
  • COM FT 353 Production I

    An intensive course in all the fundamental aspects of motion picture production. Students learn to use cameras, sound recording equipment, and editing software and then apply these skills to several short productions. Emphasizes the language of visual storytelling and the creative interplay of sound and image. 4 cr.

    Section Type Days Times Instructor
    SA1 IND T, R 5:30 PM-9:00 PM Smith
  • COM FT 522 Writing Situation Comedy

    Intense writing workshop learning how to write professional sitcom scripts. Elements of character, dramatic story structure, how comedy is created, how scenes build and progress a story, formal story outlines, dialogue, the business of sitcom writing, pitching, arc, and comedic premise are analyzed. The class becomes a sitcom writing team for a current hit series and writes an original class spec script to understand the process of group writing employed on most sitcoms. Also, students write their own personal spec scripts with individual conferences with the professor. 4 cr.

    Section Type Days Times Instructor
    SA1 IND T, R 1:00 PM-4:30 PM Braudis
  • COM CM 180 Understanding Media

    Traces the development, surveys the literature, and explores the impact of media--whether traditional, interactive, social or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. The course also reviews the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences. This course provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. It makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that can engage undergraduate students in Advertising, Media Science, and Public Relations and can inform them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. (Formerly CM380, students should not take CM180 if they have already taken CM380.) 4 cr.

    Section Type Days Times Instructor
    SA1 IND M, W 1:00 PM-4:30 PM Vigil
    SA2 IND T, R 9:00 AM-12:30 PM Vigil

Summer 2: The Internship Phase

For the second six weeks of the program, you'll be placed as an intern in a Boston-area organization or business that matches your interests and experience. You should expect to work five days a week for a minimum of 35 hours. Most internships are unpaid.

Communication & Creative Media Internship Opportunities

Internship placement sites in past years have included television and radio stations, news services, newspapers, magazines, and advertising, marketing, and public relations agencies.

Internship Placement

  • Internship placement for 35 hours a week
  • Internship matches are based on your interests, abilities, and experience
  • All internship sites are accessible by public transportation
  • Visit our Placement Process page for additional information

Summer Study Internship Course

The Summer Study Internship Program's 2-credit Internship Course meets on Friday mornings throughout Summer 1 and two evenings in Summer 2. The course explores links between your academic track and your on-site professional experience, and provides support and guidance as you prepare for your placement.

Meet a Communication & Creative Media Student

Student: Cinthya Pereira

Courses: Principles and Practices of Public Relations; Writing for Communication

Internship Site: Foundation for a Green Future, Inc.

On the Job: I worked at a nonprofit organization dedicated to providing environmentally-focused programs to the Greater Boston community. I assisted with the planning of a large event which required attendance at meetings at Boston City Hall. I met with business managers regarding possible charitable donations and also helped to manage the organization's social media sites. I even co-starred on live television to promote and discuss our big event!

Perspectives: The experience allowed me to understand the ins and outs of planning a large scale, non-profit event. The connections I made will be helpful in the future. The program is a perfect way to get a feel for what you want to do career-wise.

Contact Us

Boston University Summer Term
Summer Study Internship Program
755 Commonwealth Ave, Rm 105
Boston, MA 02215

Phone: 617-353-0556
Fax: 617-353-5532
Email: ssip@bu.edu