Marketing
Note: the courses on this page reflect Summer Term 2008 offerings.
Please check back on December 15 for a list of courses available during Summer Term 2009.
Metropolitan College
UNDERGRADUATE COURSES
MET MK 301 Principles of Marketing
Organization and operation of marketing functions within individual firms.
A look at methods of product determination, channels of distribution, and
advertising and sales promotion. Administration of total marketing program.
Readings, class discussions, lectures, and case analyses. 4 cr.
Top
MET TM 448 Electronic Commerce and Web Design I
The first course in a two course sequence. This course combines (1)
the practical aspect of web design through the use of application software
such as Dreamweaver to construct a commercial website with (2) a general
overview of the marketing, supporting services, systems, security, and business
strategy issues facing commercial enterprises. 4 cr.
Top
MET TM 520 Developing, Implementing, and Organizing for New Products
and Services
Addresses the specifics of new product and service development as
well as the aspects of internal innovation and the use of technology to increase
performance in small, medium, and large firms. Topics include generating and
screening initial ideas; assessing user needs and interests; forecasting results;
launching and/or improving products/services; and bringing innovation to commercial
reality. 4 cr.
Top
GRADUATE COURSES
MET TM 670 Multimedia: Tools, Design, and Application
Prereq: MET TM 648. Introduces creative aspects of web design using
application programs such as Flash and Rixio/Adobe multimedia.
Students have an opportunity to develop applications that integrate text content
with video, digital photographs, computer animation, and computer graphics for
website enhancement. Also focuses on the exploration of a range of issues such
as principles of good web design and use of multimedia/Flash in major
business applications. Students create projects that integrate digital media,
digital sound, and computer animation for e-learning, e-commerce, and related
application areas. 4 cr.
Top
MET TM 750 Supply Chain Management
Provides an overview of the supply chain management process relating to the
major, and often competing, supply chain challenges concerning the simultaneous
standardization and differentiation of consumer preferences for products and
the continued minimization emphasis in supply chains. Topics evolve from historical
supply chains that focused on efficiencies and execution to more competitive
strategy oriented chains that involve getting the “right” products
to the consumer/marketplace at the right quality/price and quantity. 4 cr.
Top
School of Management
UNDERGRADUATE COURSES
Non-SMG Boston University degree candidates: Permission is
required for SMG courses. Students should go to the SMG Undergraduate Program
Office for permission. For more information, contact the SMG Undergraduate
Program Office at 617-353-2650.
Visiting students can register online, by mail, or in person
at the Summer Term office.
SMG students should register via the Student Link.
Top
SMG SM 105 Introduction to Marketing
How is it that some products succeed and some fail? In many instances,
the difference is in their marketing strategy. This class examines key areas
of marketing including product development, advertising, promotions, pricing,
and retailer decisions. Uses a combination of in-class exercises, real world
examples, cases, lecture, and discussion. 4 cr.
This course is intended for non-business majors. It may not be taken by SMG
students for credit, nor can it be used by Boston University students toward
the Business Administration minor. Non-SMG
students may register for this course directly via the Student Link.
Top
SMG MK 468 Advanced Marketing Strategy
Prereq: SMG MK 323. Provides the insight and skills necessary to formulate
and implement sound marketing strategies. The process of strategy formulation
is divided into three stages: strategic analysis, strategic decision making,
and implementation of strategies. Specific topics include strategic planning,
customer decision making, life cycle, segmentation, product positioning, market
response, competitive behavior, new product development, product line management,
and the marketing plan. Includes both lecture and case analysis. 4 cr.
Top
SMG MK 486 Internet Marketing
Prereq: SMG MK 323. This course is an in-depth look at e-commerce
from a marketing perspective. Topics include an investigation of current e-business
models, website analysis, customer acquisition and retention strategies, and
consumer behavior on the Internet. Students explore e-commerce marketing through
lectures, class discussion, guest speakers, text readings, cases, and interactive
exercises. 4 cr.
Top
Graduate School of Management
GRADUATE COURSES
Candidates for the MBA at Boston University are given first consideration
for enrollment in the courses offered by the Graduate School of Management.
Students currently matriculated as candidates for other graduate degrees offered
by Boston University (except Metropolitan College), visiting MBA students from
other AACSB accredited institutions, and MBA alumni from GSM or another AACSB
accredited institution may be granted permission to enroll on a space available
basis, provided that they meet criteria established by the School of Management
for registration as "cross enrolled students" and the student fills
out the appropriate "cross enrollment application." All students must
meet the prerequisites established for enrollment in advanced courses.
Top
GSM MK 855 Internet Marketing
Prereq: GSM MK 723/724. This course explores the influence of the Internet,
the world wide web, and the digital world on marketing. The important topics
covered in the course include business-to-consumer, business-to-business, business
models, agents, trust, advocacy, customization, technology, branding, privacy,
the shopping experience, bricks-and-mortar and web coordination, and venture
capital. Given the fast pace of e-commerce, this list is subject to change. Course
activities include readings, class discussions, guest speakers, engaging the
world wide web, and team projects. 3 or 4 cr.
Top
GSM MK 864 Pricing Strategy and Tactics
Prereq: GSM MK 723/724. This course focuses on the practical needs
of the marketing manager making pricing decisions. Students learn the techniques
of strategic analysis necessary to price more profitably by evaluating the
price sensitivity of buyers, determining relevant costs, anticipating and influencing
competitors' pricing and formulating an appropriate pricing strategy. 3 or
4 cr.
Top
Courses of Related Interest
