Business for Non-Business Majors
Note: the courses on this page reflect Summer Term 2008 offerings.
Please check back on December 15 for a list of courses available during Summer Term 2009.
This special set of courses is intended for students who are interested in
an introduction to various aspects of business. Developed specifically for
non-business majors, these courses provide valuable exposure to business principles,
including leadership and management, financial analysis, and marketing
techniques. These courses may not be taken by SMG students for credit, nor
can they be used by Boston University students toward a Business Administration
minor.
There are no prerequisites for courses in the Business for Non-Business
Majors series.
To register for courses in this program, please follow the appropriate link below:
For further details about Business for Non-Business Majors, please contact us directly at 617-353-5124.
SMG SM 101 Introduction to Business
A broad introduction to the nature and activities of business
enterprises within the United States economic and political framework. Course
content introduces economic systems, essential elements of business organization,
production, human resource management, marketing, finance, and risk management.
Key objectives of the course are development of business vocabulary and a fundamental
understanding of how businesses make money. 4 cr.
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SMG SM 104 Introduction to Financial Analysis
Read, understand, and analyze financial statements, such
as income statements and balance sheets. Covers techniques of internal financial
analysis such as breakeven, budgeting, financial forecasting, and tools to aid
in decision making. Students will also be introduced to the time value of money
and capital budgeting using discounted cash flow analysis. 4 cr.
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SMG SM 105 Introduction to Marketing
How is it that some products succeed and some fail?
In many instances, the difference is in their marketing strategy. This class
examines key areas of marketing including product development, advertising,
promotions, pricing, and retailer decisions. Uses a combination of in-class
exercises, real world examples, cases, lecture, and discussion. 4 cr.
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