Mass Communication, Advertising, and Public Relations

Colleges: College of Communication | Metropolitan College

College of Communication

Understanding Media

COM CM 180

Traces the development, surveys the literature, and explores the impact of media--whether traditional, interactive, social or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. The course also reviews the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences. This course provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. It makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that can engage undergraduate students in Advertising, Media Science, and Public Relations and can inform them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. (Formerly CM380, students should not take CM180 if they have already taken CM380.) 4 cr. Tuition: $2800

Summer 1 (May 21-June 27)

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Professional Presentation

COM CM 211

Students learn the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students will incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). This course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication. 4 cr. Tuition: $2800

Summer 1 (May 21-June 27)

Summer 2 (July 2-August 8)

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Principles and Practices of Public Relations

COM CM 215

An introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision making, on-line communication, and career opportunities are also analyzed case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture. (Formerly CM301. Students cannot take CM215 for credit if they have already taken CM301.) 4 cr. Tuition: $2800

Summer 1 (May 22-June 26)

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Introduction to Advertising

COM CM 217

Explores the history, nature, function, practice, and social and economic aspects of advertising; ethical responsibilities, psychological appeals, marketing, media, research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaign. (Formerly CM317. Students cannot take CM217 for credit if they have already taken CM317.) 4 cr. Tuition: $2800

Summer 1 (May 21-June 27)

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Corporate Communication

COM CM 313

Prereq: (COM CM 215 or COM CM 301). Explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental problems, and issues of multinationals. Uses case studies. 4 cr. Tuition: $2800

Summer 1 (May 22-June 26)

Summer 2 (July 1-August 7)

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Mass Communication Research

COM CM 321

Introduction to the philosophy and process of social-scientific research and the most common methods used to study mass communication. Includes a variety of research methods, an examination of data-analysis procedures, and an analysis of mass communication issues. 4 cr. Tuition: $2800

Summer 1 (May 22-June 26)

Summer 2 (July 2-August 8)

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Design Strategy & Software

COM CM 323

Provides knowledge and practice for effective graphic design for all media. Develops a foundation in design principles and creative software skills including Adobe Illustrator, Photoshop, and InDesign. Students create projects demonstrating how design strategies are used to engage audiences, and enhance comprehension of all forms of mass communication from traditional print to digital media. This course fulfills a single unit in each of the following BU Hub areas: Aesthetic Exploration, Digital/Multimedia Expression, Creativity/Innovation. 4 cr. Tuition: $2800

Summer 1 (May 22-June 26)

Summer 2 (July 1-August 7)

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Writing for Communication

COM CM 331

Prereq: (COM CO 201) and First-Year Writing Seminar (e.g. CAS WR 100 or WR 120). Intensive exposure to some of the basic writing formats in the communications profession: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. Extensive writing and rewriting. Develops basic writing skills for different audiences. This course fulfills a single unit in the following BU Hub area: Writing- intensive Course. 4 cr. Tuition: $2800

Summer 1 (May 21-June 27)

Summer 2 (July 2-August 8)

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Fundamentals of Creative Development

COM CM 417

Prereq: (COM CM 217 or COM CM 317) and (COM CM 331). Focus is on the strategic creative process in advertising including concept development, copywriting, visualization, and design. Assignments require conceiving solutions to client marketing challenges across a range of media. Teaches foundations for development of effective advertising: problem definition, strategic development, and conceptual idea generation through tangible executions. 4 cr. Tuition: $2800

Summer 2 (July 2-August 8)

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Media Strategy and Management

COM CM 441

Prereq: (COM CM 215 or COM CM 301) and (COM CM 331). Students study a variety of publicity tactics (news conferences, feature placements, special events, and media tours), which they combine into publicity campaign plans. Involves lectures, in-class discussions, video cases, and individual take- home cases. Students are encouraged to plan campaigns in their area of interest (e.g., business, arts, sports, and politics). 4 cr. Tuition: $2800

Summer 1 (May 22-June 26)

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Digital Media and Public Relations

COM CM 443

Prereq: (COM CM 215 or COM CM 301). Explores the effects of new media on the fundamental theories, models, and practices of public relations. Studies how websites, blogs, citizen journalism, social media, direct-to-consumer communication, podcasting, viral marketing, and other technology-enabled changes are affecting interpersonal, small group, and mass media relationships. Also covers and uses the interactive tools that are re- defining the practice of public relations. Combines lecture, discussion, guest speakers, case study, and research to help students uncover and appreciate the power and potential of interactive media. 4 cr. Tuition: $2800

Summer 1 (May 21-June 27)

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Promoting Creative Ideas Online

COM CM 502

Teaches students how to market their creative works online. Students learn to identify targeted marketing and distribution platforms for new websites, video channels, series, and blogs, etc., and how to use social media to find an audience, generate buzz and identify potential funding sources. Students also learn practical entrepreneurial tools needed to organize their creative work as a business venture. 4 cr. Tuition: $2800

Summer 1 (May 22-June 26)

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Managing Corporate Crises and Issues

COM CM 522

Prereq: (COM CM 215 or COM CM 301). Grad Prereq: (COM CM 701). Review and diagnosis of major crises and issues affecting corporations. Case discussions of five types of crises: technological, confrontational, malevolence, management failure, and management control. Examines appropriate management actions and communications before, during, and after a crisis. Reviews issues management: monitoring, analysis, strategy determination, and implementation. 4 cr. Tuition: $2800

Summer 1 (May 22-June 26)

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Corporate Public Affairs

COM CM 709

Grad Prereq: (COM CM 701). Monitoring sociopolitical environment, managing corporate crises and confrontations, analyzing issues, formulating political strategies, developing programs of advocacy advertising, constituency communications, and public involvement. Case studies used. 4 cr. Tuition: $6604

Summer 1 (May 22-June 26)

Summer 2 (July 1-August 7)

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Oral Presentation

COM CM 714

Study and application of the principles of oral presentation, persuasion, and interviewing. Ingredients of effective preparation for and delivery of informative and persuasive presentations. Emphasis on self-criticism for self-improvement. 4 cr. Tuition: $6604

Summer 1 (May 21-June 27)

Summer 2 (July 2-August 8)

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Fundamentals of Creative Development

COM CM 717

Focus is on the strategic creative process in advertising including concept development, copywriting, visualization, and design. Assignments require conceiving solutions to client marketing challenges across a range of media. Teaches foundations for development of effective advertising: problem definition, strategic development, and conceptual idea generation through tangible executions. 4 cr. Tuition: $6604

Summer 2 (July 2-August 8)

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Communication Research

COM CM 722

Introduction to the methodology of communication research. Includes both qualitative and quantitative approaches. Attention to the nature of scientific logic, computer literature searches, research design, questionnaire construction, sampling, measurement techniques, and data analysis. Explores the use of focus groups, experiments, surveys, and content analysis. 4 cr. Tuition: $6604

Summer 1 (May 22-June 26)

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Media Relations

COM CM 742

Grad Prereq: (COM CM 701 & COM CM 707). Students learn publicity techniques used in media of mass communication, including daily and weekly newspapers, magazines, radio, television, and film. Practitioners are invited to class to present publicity problems. Includes case study method and workshop sessions with informal discussion. 4 cr. Tuition: $6604

Summer 1 (May 22-June 26)

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New Media and Public Relations

COM CM 743

Grad Prereq: (COM CM 701). Explores the effects of new media on the fundamental theories, models, and practices of public relations. Studies how websites, blogs, citizen journalism, social media, direct-to-consumer communication, podcasting, viral marketing, and other technology-enabled changes are affecting interpersonal, small group, and mass media relationships. Also covers and uses the interactive tools that are re-defining the practice of public relations. Combines lecture, discussion, guest speakers, case study, and research to help students uncover and appreciate the power and potential of interactive media. 4 cr. Tuition: $6604

Summer 1 (May 21-June 27)

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Metropolitan College

The following are courses within the Master of Science in Advertising graduate program. They are also open to non-degree students who have completed an undergraduate degree and have all necessary prerequisites.

Principles and Practices of Advertising

MET CM 708

Provides an application-driven overview of the advertising industry. Content includes a breakdown of the foundations of advertising in general, an overview of the agency structure, market/brand analysis, target audience definition, and an understanding of consumer insight. The principles of creative strategy and execution are introduced along with media basics. Students, in teams, apply content from the course through a simulation of a digital marketing problem provided by an industry professional. Through this simulation, students have the opportunity to apply strategic concepts and creative executions, thus gaining an understanding of a number of traditional and new advertising practices. 4 cr. Tuition: $3520

Summer 1 (May 21-June 27)

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Digital Communication

MET CM 716

Designed to introduce students to using new media tools for creating media communication. Students build an integrated campaign and website using Photoshop, InDesign, iMovie, Dreamweaver, and Animate. Students develop an understanding of the process of design consisting of ideation, strategy, and execution. 4 cr. Tuition: $3520

Summer 2 (July 1-August 7)

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