Courses
Marketing
Check back on December 15th for Summer 2010 courses.
Courses in: | Metropolitan College | School of Management | Graduate School of Management |
| Undergraduate Courses | Graduate Courses |
Principles of Marketing
MET MK 301
Organization and operation of marketing functions within individual firms. A look at methods of product determination, channels of distribution, and advertising and sales promotion. Administration of total marketing program. Readings, class discussions, lectures, and case analyses. 4 cr.
Electronic Commerce and Web Design I
MET TM 448
The first course in a two course sequence. This course combines (1) the practical aspect of web design through the use of application software such as Dreamweaver to construct a commercial website with (2) a general overview of the marketing, supporting services, systems, security, and business strategy issues facing commercial enterprises. 4 cr.
Developing, Implementing, and Organizing for New Products and Services
MET TM 520
Addresses the specifics of new product and service development as well as the aspects of internal innovation and the use of technology to increase performance in small, medium, and large firms. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching and/or improving products/services; and bringing innovation to commercial reality. 4 cr.
Multimedia: Tools, Design, and Application
MET TM 670
Prereq: MET TM 648. Introduces creative aspects of web design using application programs such as Flash and Rixio/Adobe multimedia. Students have an opportunity to develop applications that integrate text content with video, digital photographs, computer animation, and computer graphics for website enhancement. Also focuses on the exploration of a range of issues such as principles of good web design and use of multimedia/Flash in major business applications. Students create projects that integrate digital media, digital sound, and computer animation for e-learning, e-commerce, and related application areas. 4 cr.
UNDERGRADUATE COURSES
School of Management undergraduate courses will be held in two six-week terms or, in some cases, as noted, in one twelve-week term. Twelve-week courses meet May 19-August 7, 2009.
Non-SMG Boston University degree candidates: Permission is required for SMG courses. Beginning March 4, students should go to the SMG Undergraduate Program Office for permission. For more information, contact the SMG Undergraduate Program Office at 617-353-2650.
Visiting students can register online, by mail, or in person at the Summer Term office beginning March 4.
SMG students should register via the Student Link beginning March 4.
Introduction to Marketing
SMG SM 105
How is it that some products succeed and some fail? In many instances, the difference is in their marketing strategy. This class examines key areas of marketing including product development, advertising, promotions, pricing, and retailer decisions. Uses a combination of in-class exercises, real world examples, cases, lecture, and discussion. 4 cr.
This course is intended for non-business majors. It may not be taken by SMG students for credit, nor can it be used by Boston University students toward the Business Administration minor. Non-SMG students may register for this course directly via the Student Link.
Advanced Marketing Strategy
SMG MK 468
Prereq: SMG MK 323. Provides the insight and skills necessary to formulate and implement sound marketing strategies. The process of strategy formulation is divided into three stages: strategic analysis, strategic decision making, and implementation of strategies. Specific topics include strategic planning, customer decision making, life cycle, segmentation, product positioning, market response, competitive behavior, new product development, product line management, and the marketing plan. Includes both lecture and case analysis. 4 cr.
Internet Marketing
SMG MK
486
Prereq: SMG MK 323. This course is an in-depth look at e-commerce from a marketing perspective. Topics include an investigation of current e-business models, website analysis, customer acquisition and retention strategies, and consumer behavior on the Internet. Students explore e-commerce marketing through lectures, class discussion, guest speakers, text readings, cases, and interactive exercises. 4 cr.
GRADUATE COURSES
Candidates for the MBA at Boston University are given first consideration for enrollment in the courses offered by the Graduate School of Management.
Students currently matriculated as candidates for other graduate degrees offered by Boston University (except Metropolitan College), visiting MBA students from other AACSB accredited institutions, and MBA alumni from GSM or another AACSB accredited institution may be granted permission to enroll on a space available basis, provided that they meet criteria established by the School of Management for registration as "cross enrolled students" and the student fills out the appropriate "cross enrollment application." All students must meet the prerequisites established for enrollment in advanced courses.
All registration for Summer Term courses must be done at the School of Management Graduate Programs Office, 595 Commonwealth Avenue, Room 104, before May 18 for classes taking place in the first half of the session, and before July 8 for classes taking place in the second half of the session.
GSM Summer 1 classes begin Monday, May 18 and end Monday, July 6. Summer 2 classes begin Tuesday, July 7 and end Monday, August 24. There will be no class sessions on Memorial Day (observed Monday, May 25), or Independence Day (observed Friday, July 3).
Marketing Research
GSM MK 852
Prereq: GSM MK 723/724, QM 716/717. This course examines a variety of exploratory and survey research approaches and their associated data analysis procedures. It provides participants with state-of-the-art tools for identifying and assessing customer needs and requirements to improve the performance of profit-oriented and public-sector organizations. The course emphasizes a managerial, user-oriented point-of-view. 3 or 4 cr.
Product and Brand Management
GSM MK 854
Prereq: GSM MK 723/724. This is a course about branding, and the ways that brands acquire and sustain value in the marketplace. The course is embedded in sociological, anthropological, and psychological theories of consumer behavior and culture, and relies on these disciplines for insight into effective strategic management of the brand. The cases, readings, in-class discussions, and assignments are designed to provide you with: an understanding of brands as co-creations of consumers, marketers, and cultures, and brand management as a collaborative process of meaning management; a sound foundation in consumer-brand behavior; and a capacity to think creatively and with increased precision about the strategies and tactics involved in building, leveraging, defending, and sustaining strong brands. Select topics we will cover include brand (re)positioning, brand design, brand community, product placements and grassroots marketing, internal branding, brand relationships, brand architecture, brand leverage and extensions, brand metrics, and brand stewardship. A group brand planning project weaves content throughout the course; individual write-ups allow you to explore select branding topics in more detail. Several guest speakers from the branding services, consulting, and practice sides will provide their insights throughout the course. 3 or 4 cr.
Pricing Strategy and Tactics
GSM MK 864
Prereq: GSM MK 723/724. This course focuses on the practical needs of the marketing manager making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing, and formulating an appropriate pricing strategy. 3 or 4 cr.
