Mass Communication, Advertising, and Public Relations

College of Communication

Understanding Television

COM FT 303

Examines the ways in which industrial factors and communication policies have shaped the medium that sits in 99% of U.S. homes. We begin by examining television's roots in radio. The remainder of the course is broken down into three stages of television history advanced by Rogers, Epstein, and Reeves (2002). The first category is TVI--the period of three-network dominance. The next stage, TVII, is characterized by the rise of cable television and the decentering of the three networks. We conclude the course by considering the current stage of television--TV III--in which the era of "on demand" has further destabilized traditional notions of content, audiences, producers, scheduling, and technologies. In addition to tracing this development historically and thematically, we confront it critically, analyzing the connections between power and money in the medium of television. 4 cr. Tuition: $2480

Summer 2 (June 30-August 6)

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Storytelling for Film and Television

COM FT 310

Required of all undergraduate students in Film & Television. Introduction to the art and craft of storytelling through the moving image. Particular emphasis is given to writing short scripts. Topics covered include character development and narrative structure as it applies to shorts, features, and episodic television. 4 cr. Tuition: $2480

Summer 2 (June 29-August 5)

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