Business for Non-Majors

Course details for summer 2015 will be available on December 15. The courses below were offered in summer 2014 and can serve as a guide to what is typically offered.

School of Management

Introduction to Business

SMG SM 101

A broad introduction to the nature and activities of business enterprises within the United States' economic and political framework. Course content introduces economic systems, essential elements of business organization, production, human resource management, marketing, finance, and risk management. Key objectives of the course are development of business vocabulary and a fundamental understanding of how businesses make money. This course is intended for non-business majors. It may not be taken by SMG students for credit, nor can it be used by Boston University students toward the Business Administration minor. Non-SMG students may register for this course directly via the Student Link. 4 cr.

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Finance for Non-Management Students

SMG SM 104

Read, understand, and analyze financial statements, such as income statements and balance sheets. Covers techniques of internal financial analysis such as breakeven, budgeting, financial forecasting, and tools to aid in decision making. Introduction to the time value of money and capital budgeting using discounted cash flow analysis. Intended for non-business majors. This course may not be taken by SMG students for credit, nor can it be used by Boston University students toward the Business Administration minor. Non-SMG students may register for this course directly via the Student Link. 4 cr.

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Introduction to Marketing

SMG SM 105

How is it that some products succeed and some fail? In many instances, the difference is in their marketing strategy. This class examines key areas of marketing including product development, advertising, promotions, pricing, and retailer decisions. Uses a combination of in-class exercises, real world examples, cases, lecture, and discussion. This course is intended for non-business majors. It may not be taken by SMG students for credit, nor can it be used by Boston University students toward the Business Administration minor. Non-SMG students may register for this course directly via the Student Link. 4 cr.

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