William DeJong, PhD

Professor, Community Health Sciences
William DeJong
(617) 414-1393wdejong@bu.edu
Crosstown Center – CT427
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William DeJong, Ph.D. is a Professor in the Department of Community Health Sciences at the Boston University School of Public Health (BUSPH), where he teaches courses in intervention planning and health communications. Dr. DeJong was awarded the School's Norman A. Scotch Award for Excellence in Teaching in 2007. He also received the Harvard School of Public Health's Faculty Mentoring Award in 1999. Dr. DeJong served as director of the U.S. Department of Education's Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention (HEC) from 1995-2004. Under his direction, the HEC emerged as the nation's primary training and technical assistance resource for helping institutions of higher education develop, implement, and evaluate programs and policies for alcohol and other drug preven­tion on campus.  He also served as director of the Center for College Health and Safety (CCHS), based at Education Development Center, Inc., in Newton, MA, from 2000-2005.  He continues to serve as a senior advisor to both centers. In recognition of this body of work, he was awarded the first College Leadership Award by the American Public Health Association's Alcohol, Tobacco and Other Drug Section in 2000, and received the Outstanding Contribution to the Field Award from The Network Addressing Collegiate Alcohol and Other Drug Issues in 2008. Presently, Dr. DeJong serves as the executive director of research and analysis at Outside The Classroom, Inc. (OTC), in Needham, MA. In this role, he oversees the development and revision of AlcoholEdu for College, an online alcohol education course that is taken annually by approximately one third of the nation's first-year college students. Related to the course, he is responsible for advising OTC staff who develop and manage a survey database with over 400,000 college students added each year. Dr. DeJong is also the principal investigator of the Social Norms Marketing Research Project (SNMRP), a five-year, $4 million study funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA). SNMRP is a randomized trial to evaluate the impact of campus-based media campaigns that correct student misperceptions of campus drinking by communicating normative information about student alcohol consumption. He also serves as a co-principal investigator for Common Ground, a NIAAA-funded projects based at the University of Rhode Island and led by Dr. Mark Wood. Dr. DeJong has been called upon frequently as an advisor by colleges, universities, and other organizations concerned about college student substance use. Highlights include serving as a member of the Board of Directors of Mothers Against Drunk Driving (1993-1996) and as a member of MADD's Youth Commission (1995-1996) and Commission on Colleges (1999-2001), and serving as a member of the Panel on Prevention and Treatment of College Alcohol Problems, Subcommittee on College Drinking, National Institute on Alcohol Abuse and Alcoholism (NIAAA), Bethesda, MD (1998-2002).  He contributed to the NIAAA's report, A Call to Action: Changing the Culture of Drinking at U.S. Colleges, which reviews the research literature on successful prevention strategies and provides best practices recommendations. His service on boards of directors and advisory boards includes terms with several additional organizations. Dr. DeJong is the author of over 400 professional publications in the fields of alcohol and tobacco control, criminal justice, health communications, health promotion, and social psychology. Many of these publications focus on issues related to alcohol and other drug (AOD) problems among college students. Since 1989, he has participated in over 150 conferences and workshops as a keynote speaker, invited speaker, or discussant. A graduate of Dartmouth College (1973), Dr. DeJong received his doctorate in social psychology from Stanford University (1977).


  • Stanford University, PhD
  • Stanford University, MA
  • Dartmouth College, AB

Classes Taught

  • SPHPM931
  • SPHSB733
  • SPHSB733
  • SPHSB822
  • SPHSB921
  • SPHSB921
  • SPHSB922


  • Published on 3/21/2017

    Tupler LA, Zapp D, DeJong W, Ali M, O'Rourke S, Looney J, Swartzwelder HS. Alcohol-Related Blackouts, Negative Alcohol-Related Consequences, and Motivations for Drinking Reported by Newly Matriculating Transgender College Students. Alcohol Clin Exp Res. 2017 May; 41(5):1012-1023. PMID: 28324915.

    Read at: PubMed
  • Published on 12/16/2016

    Padon AA, Rimal RN, DeJong W, Siegel M, Jernigan D. Assessing Youth-Appealing Content in Alcohol Advertisements: Application of a Content Appealing to Youth (CAY) Index. Health Commun. 2016 Dec 16; 1-10. PMID: 27982709.

    Read at: PubMed
  • Published on 9/26/2016

    Padon AA, Rimal RN, Jernigan D, Siegel M, DeJong W. Tapping Into Motivations for Drinking Among Youth: Normative Beliefs About Alcohol Use Among Underage Drinkers in the United States. J Health Commun. 2016 Oct; 21(10):1079-87. PMID: 27668832.

    Read at: PubMed
  • Published on 9/1/2016

    Naimi TS, Ross CS, Siegel MB, DeJong W, Jernigan DH. Amount of Televised Alcohol Advertising Exposure and the Quantity of Alcohol Consumed by Youth. J Stud Alcohol Drugs. 2016 Sep; 77(5):723-9. PMID: 27588530.

    Read at: PubMed
  • Published on 7/1/2016

    Rulison KL, Wahesh E, Wyrick DL, DeJong W. Parental Influence on Drinking Behaviors at the Transition to College: The Mediating Role of Perceived Friends' Approval of High-Risk Drinking. J Stud Alcohol Drugs. 2016 Jul; 77(4):638-48. PMID: 27340969.

    Read at: PubMed
  • Published on 6/20/2016

    Rinker DV, Diamond PM, Walters ST, Wyatt TM, DeJong W. Distinct Classes of Negative Alcohol-Related Consequences in a National Sample of Incoming First-Year College Students: A Latent Class Analysis. Alcohol Alcohol. 2016 Sep; 51(5):602-8. PMID: 27325885.

    Read at: PubMed
  • Published on 1/1/2016

    DeJong W. Boards of trustees must assume responsibility for making alcohol prevention on campus a top priority. J Am Coll Health. 2016; 64(1):80-4. PMID: 26158381.

    Read at: PubMed
  • Published on 12/28/2015

    Dorji G, DeJong W, Bor J, Bachman DeSilva M, Sabin L, Feeley FR, Udon P, Wangchuk N, Wangdi U, Choden T, Gurung MS, Chogyel T, Wangchuk D, Kypri K. Increasing compliance with alcohol service laws in a developing country: intervention trial in the Kingdom of Bhutan. Addiction. 2016 Mar; 111(3):467-74. PMID: 26476020.

    Read at: PubMed
  • Published on 10/19/2015

    Siegel M, Ross CS, Albers AB, DeJong W, King C, Naimi TS, Jernigan DH. The relationship between exposure to brand-specific alcohol advertising and brand-specific consumption among underage drinkers--United States, 2011-2012. Am J Drug Alcohol Abuse. 2016; 42(1):4-14. PMID: 26479468.

    Read at: PubMed
  • Published on 10/12/2015

    Siegel M, Ayers AJ, DeJong W, Naimi TS, Jernigan DH. Differences in alcohol brand consumption among underage youth by age, gender, and race/ethnicity - United States, 2012. J Subst Use. 2015 Nov 01; 20(6):430-438. PMID: 26557044.

    Read at: PubMed

View 73 more publications:View full profile at BUMC

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