William DeJong, PhD

Professor, Community Health Sciences
William DeJong
(617) 414-1393wdejong@bu.edu
Crosstown Center – CT427


William DeJong, Ph.D. is a Professor in the Department of Community Health Sciences at the Boston University School of Public Health (BUSPH), where he teaches courses in intervention planning and health communications. Dr. DeJong was awarded the School’s Norman A. Scotch Award for Excellence in Teaching in 2007. He also received the Harvard School of Public Health’s Faculty Mentoring Award in 1999. Dr. DeJong served as director of the U.S. Department of Education’s Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention (HEC) from 1995-2004. Under his direction, the HEC emerged as the nation’s primary training and technical assistance resource for helping institutions of higher education develop, implement, and evaluate programs and policies for alcohol and other drug preven­tion on campus.  He also served as director of the Center for College Health and Safety (CCHS), based at Education Development Center, Inc., in Newton, MA, from 2000-2005.  He continues to serve as a senior advisor to both centers. In recognition of this body of work, he was awarded the first College Leadership Award by the American Public Health Association’s Alcohol, Tobacco and Other Drug Section in 2000, and received the Outstanding Contribution to the Field Award from The Network Addressing Collegiate Alcohol and Other Drug Issues in 2008. Presently, Dr. DeJong serves as the executive director of research and analysis at Outside The Classroom, Inc. (OTC), in Needham, MA. In this role, he oversees the development and revision of AlcoholEdu for College, an online alcohol education course that is taken annually by approximately one third of the nation’s first-year college students. Related to the course, he is responsible for advising OTC staff who develop and manage a survey database with over 400,000 college students added each year. Dr. DeJong is also the principal investigator of the Social Norms Marketing Research Project (SNMRP), a five-year, $4 million study funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA). SNMRP is a randomized trial to evaluate the impact of campus-based media campaigns that correct student misperceptions of campus drinking by communicating normative information about student alcohol consumption. He also serves as a co-principal investigator for Common Ground, a NIAAA-funded projects based at the University of Rhode Island and led by Dr. Mark Wood. Dr. DeJong has been called upon frequently as an advisor by colleges, universities, and other organizations concerned about college student substance use. Highlights include serving as a member of the Board of Directors of Mothers Against Drunk Driving (1993-1996) and as a member of MADD’s Youth Commission (1995-1996) and Commission on Colleges (1999-2001), and serving as a member of the Panel on Prevention and Treatment of College Alcohol Problems, Subcommittee on College Drinking, National Institute on Alcohol Abuse and Alcoholism (NIAAA), Bethesda, MD (1998-2002).  He contributed to the NIAAA’s report, A Call to Action: Changing the Culture of Drinking at U.S. Colleges, which reviews the research literature on successful prevention strategies and provides best practices recommendations. His service on boards of directors and advisory boards includes terms with several additional organizations. Dr. DeJong is the author of over 400 professional publications in the fields of alcohol and tobacco control, criminal justice, health communications, health promotion, and social psychology. Many of these publications focus on issues related to alcohol and other drug (AOD) problems among college students. Since 1989, he has participated in over 150 conferences and workshops as a keynote speaker, invited speaker, or discussant. A graduate of Dartmouth College (1973), Dr. DeJong received his doctorate in social psychology from Stanford University (1977).


  • Stanford University, PhD
  • Stanford University, MA
  • Dartmouth College, AB

Classes Taught

  • SPHSB733
  • SPHSB822
  • SPHSB922


  • Published on 7/1/2014

    Ross CS, Ostroff J, Siegel MB, DeJong W, Naimi TS, Jernigan DH. Youth alcohol brand consumption and exposure to brand advertising in magazines. J Stud Alcohol Drugs. 2014 Jul; 75(4):615-22.

    Read at: PubMed
  • Published on 7/1/2014

    Ross CS, Maple E, Siegel M, DeJong W, Naimi TS, Ostroff J, Padon AA, Borzekowski DL, Jernigan DH. The relationship between brand-specific alcohol advertising on television and brand-specific consumption among underage youth. Alcohol Clin Exp Res. 2014 Aug; 38(8):2234-42.

    Read at: PubMed
  • Published on 6/12/2014

    Roberts SP, Siegel MB, DeJong W, Naimi TS, Jernigan DH. The relationships between alcohol source, autonomy in brand selection, and brand preference among youth in the USA. Alcohol Alcohol. 2014 Sep; 49(5):563-71.

    Read at: PubMed
  • Published on 3/1/2014

    Dejong W, Blanchette J. Case closed: research evidence on the positive public health impact of the age 21 minimum legal drinking age in the United States. J Stud Alcohol Drugs Suppl. 2014 Mar; 75 Suppl 17:108-15.

    Read at: PubMed
  • Published on 11/22/2013

    Fortunato EK, Siegel M, Ramirez RL, Ross C, Dejong W, Albers AB, Jernigan DH. Brand-specific consumption of flavored alcoholic beverages among underage youth in the United States. Am J Drug Alcohol Abuse. 2014 Jan; 40(1):51-7.

    Read at: PubMed
  • Published on 10/24/2013

    Paschall MJ, Ringwalt C, Wyatt T, Dejong W. Effects of an online alcohol education course among college freshmen: an investigation of potential mediators. J Health Commun. 2014 Apr; 19(4):392-412.

    Read at: PubMed
  • Published on 6/20/2013

    Calise TV, Heeren T, DeJong W, Dumith SC, Kohl HW. Do neighborhoods make people active, or do people make active neighborhoods? Evidence from a planned community in Austin, Texas. Prev Chronic Dis. 2013; 10:E102.

    Read at: PubMed
  • Published on 6/10/2013

    Nguyen N, Walters ST, Wyatt TM, Dejong W. Do College Drinkers Learn from Their Mistakes? Effects of Recent Alcohol-Related Consequences on Planned Protective Drinking Strategies among College Freshmen. Subst Use Misuse. 2013 Dec; 48(14):1463-8.

    Read at: PubMed
  • Published on 6/7/2013

    Wyatt TM, Dejong W, Dixon E. Population-level administration of AlcoholEdu for college: an ARIMA time-series analysis. J Health Commun. 2013 Aug; 18(8):898-912.

    Read at: PubMed
  • Published on 2/7/2013

    Siegel M, DeJong W, Naimi TS, Fortunato EK, Albers AB, Heeren T, Rosenbloom DL, Ross C, Ostroff J, Rodkin S, King C, Borzekowski DL, Rimal RN, Padon AA, Eck RH, Jernigan DH. Brand-specific consumption of alcohol among underage youth in the United States. Alcohol Clin Exp Res. 2013 Jul; 37(7):1195-203.

    Read at: PubMed

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