How to Communicate Technical Information to the Public

Recorded: 10/2/10 – In our media rich world, it can be difficult to engagee the public in important public health discussions. This workshop will help participants to articulate the two most important goals in sharing technical or scientific information with the public; articulate the two most important goals in conducting media interviews; define a “SOCO” and explain its role in guiding the communication of information to the public; and write the headline and first paragraph of a press release.

  • Michael Siegel, Professor, Community Health Sciences