Meta Tags

In the absence of other information, Inktomi will index all the words in a document except for comments, and will use the first few words as a summary to describe your page in the search results.

You can use the HTML meta tag to specify the summary text that will appear in a search results list and to control if and how your page is indexed by Inktomi. The meta tags must be placed within the HEAD portion of your web page. Do not use any HTML tags within the meta tag itself.

The DESCRIPTION and KEYWORDS Meta Tags
Suppose your page contains:

<meta name="description" content="Find out all you need to know about Boston University, financial aid, how to apply, tour the campus, even find out what to do while in Boston.">

<meta name="keywords" content="admissions application apply applying financial aid boston bu tours undergraduate">

1. It will index both fields as words, so a search on either Boston University or "undergraduate" will match.

2. It will show the "description" with the search results. Instead of showing the first few of lines of the page as the summary, it would be listed as follows:

Boston University Office of Undergraduate Admissions

Find out all you need to know about Boston University, financial aid, how to apply, tour the campus, even find out what to do while in Boston.
http://www.bu.edu/admissions/

Defining Search Fields with HTML Meta Tags
You can define your own search fields with HTML meta tags. These fields can be searched using Inktomi's field syntax.

Suppose your page contains:

<meta name="author" content="Mark Twain">

author:Twain

author:"Mark Twain"

author:"mark twain"

• Meta tags that contain descriptions or keywords that are not related to the content of the page
• words repeated in the meta tag for no reason other than to get a high score from a search engine