News

The Curious Case of the Light Cigarette

What happens when consumers take things for granted? More

Starting Your Own Business? Peter Russo Has Some Tips

"Be sure that you understand how your product or service solves a problem someone cares about and that the customer agrees." More

Boston University Questrom School of Business Reports Findings from Global Brainstorm to Improve Business Education

"Reimagining Business Education: A World of Ideas" summarizes findings from the Business Education Jam and provides next steps for business schools to consider as they strive to remain relevant, broaden their reach, and increase their level of respect with employers. More

At Airbnb, Where Every Stay is Above Average

Why do Airbnb hosts and guests rate each other so highly? Assistant Professor of Marketing Georgios Zervas explores. More

Dean Freeman’s Four-Step Plan to More Productive Meetings

Step 1: Have less meetings in the first place. More