The Atlantic Covers Susan Fournier’s Deep Influence on Brand Theory

The Atlantic profiles Boston University School of Management’s Susan Fournier, Associate Professor of Marketing and Dean’s Research Fellow, and her groundbreaking study on brand relationships. More

Remi Trudel Researches Consumers, Information, and Self-Control

New research by Assistant Professor Remi Trudel explores the quest to assert self-control in consumers and dieters, and the role information such as nutritional data can play in amplifying self-regulation. More

Liwu Hsu (PhD’12) Wins Dissertation Honor

Liwu Hsu won a prestigious honorable mention in the 2011 Alden G. Clayton Doctoral Dissertation Proposal Competition for his dissertation "Can Online Chatter Kill a Giant? Insights into the Role of Brand Equity and Social Media during a Product Recall Crisis." More

BU Marketing Conferences Promote New Research & Collaboration

Forthcoming and recent events at Boston University School of Management, or organized by our Marketing Department faculty, include the 34th ISMS Marketing Science Conference, Consumer Brand Relationships 2012, and the International Society of Franchising’s 25th Annual Conference. More

Shuba Srinivasan

The Crisis Cushion: Optimal Advertising Allocation for Marketing

When a spontaneous acceleration problem led Toyota to recall eight million cars globally and suspend sales of several models in November 2009 and January 2010, the blue-chip corporation faced a momentous challenge. To make matters worse, in February 2010, Toyota... More