Marketing

Barbara Bickart on Shopping Smart for the Holidays

Associate Professor of Marketing and Dean's Research Fellow gives advice in BU Today about the most common shopper mistakes and how to avoid them. More

Susan Fournier Delivers Keynote in Stockholm for Swedish Marketing Federation

Her keynote covered the top consumer relationship mistakes, including relating with "consumers" but leaving the "people" out and adopting a one-size-fits-all approach to relationships. More

Barbara Bickart on NPR Demystifies Marketers’ Black Friday Strategies

For National Public Radio's Morning Edition show, Boston University's Barbara Bickart explains how marketers motivate consumer behavior on Black Friday. More

New 2012 Faculty at the School of Management

New 2012 Faculty at the School of Management

Boston University School of Management is delighted to welcome 12 new full-time faculty members, starting September 2012. More

Three Faculty Promoted to Full Professorships

The School of Management at Boston University  is delighted to announce that three faculty members have been promoted to full Professor, effective September 1, 2012: Chrysanthos Dellarocas (Information Systems), Susan Fournier (Marketing), and Erol Peköz (Operations and Technology Management). Chris... More