The Curious Case of the Light Cigarette

What happens when consumers take things for granted? More

Starting Your Own Business? Peter Russo Has Some Tips

"Be sure that you understand how your product or service solves a problem someone cares about and that the customer agrees." More

At Airbnb, Where Every Stay is Above Average

Why do Airbnb hosts and guests rate each other so highly? Assistant Professor of Marketing Georgios Zervas explores. More

Asst Prof Michelle Barton Sees Lessons in MBTA’s Winter Crisis

Take everyday glitches seriously, study them closely, and figure out how to anticipate them earlier next time. More

Prof Susan Fournier on the Success of Canada Goose

"People started to think about hardcore Canadians braving the cold, and so it became a fad and then transitioned from a fad into a strong brand." More