Remi Trudel

Associate Professor Marketing

Remi Trudel's research interests focus on consumer well-being. His research agenda is driven by a desire to understand consumer decision making in three substantive areas – sustainability, health and diet, and personal finance – so as to provide consumers, marketers, and policy makers with the means to make better, more sustainable decisions for themselves, society, and the environment. He has published in the top academic journals including the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Consumer Psychology. His research has been covered on NPR, in The New York TimesThe Wall Street JournalThe Washington Post, Scientific American, The Atlantic, The Globe and Mail, Science 2.0, Harvard Business Review (HBR.org) and many other regional news outlets.  In 2012, he was awarded the Broderick Prize for Excellence in Research Scholarship at the Questrom School of Business. He was also recognized for his contribution to the doctoral program and was awarded the 2015 Broderick Prize for Outstanding Faculty Contribution to the Doctoral Community and Program. Trudel joined Boston University in July of 2009. He earned his PhD from the Ivey Business School, University of Western Ontario.

    Education
  • PhD, Ivey Business School, University of Western Ontario, 2009
    Publications
  • Whitley, S., Trudel, R., Kurt, D. (In Press) "The Influence of Purchase Motivation on Assortment Size Preferences", Journal of Consumer Research
  • Sun, M., Trudel, R. (2017) "The Effect of Recycling versus Trashing on Consumption: Theory and Experimental Evidence", Journal of Marketing Research, 54 (2), 293-305
  • Kettle, K., Trudel, R., Blanchard, S., Haubl, G. (2016) "Repayment Concentration and Consumer Motivation to Get Out of Debt", Journal of Consumer Research, 43 (3), 460-477
  • Trudel, R., Argo, J., Meng, M. (2016) "The Recycled Self: Consumers' Disposal Decisions of Identity-Linked Products ", Journal of Consumer Research, 43 (2), 246-264
  • Trudel, R., Murray, K., Kim, S., Chen, S. (2015) "The Impact of Traffic Light Color-Coding on Food Health Perceptions and Choice", Journal of Experimental Psychology: Applied, 21 (3), 255-275
  • Trudel, R., Argo, J., Meng, M. (2015) "Trash or Recycle? How Product Distortion Leads to Categorization Error during Disposal", Environment and Behavior, 48 (7), 966-985
  • Trudel, R., Murray, K. (2013) "Self-Regulatory Strength Amplification through Selective Information Processing", Journal of Consumer Psychology , 23 (1), 61-73
  • Trudel, R., Argo, J. (2013) "The Effect of Product Size and Form Distortion on Consumer Recycling Behavior", Journal of Consumer Research, 40 (4), 632-643
  • Trudel, R., Murray, K. (2011) "Why Didn’t I Think of That? Self-Regulation through Selective Information Processing", Journal of Marketing Research, 48 (4), 701-713
  • Noseworthy, T., Trudel, R. (2011) "Looks Interesting, But What Does it Do? Evaluation of Incongruent Product Form Depends on Positioning", Journal of Marketing Research, 48 (6), 1008-1019
  • Trudel, R., Murray, K., Cotte, J. (2011) "Beyond Expectations: The Effect of Regulatory Focus in Consumer Satisfaction", International Journal of Research in Marketing , 29 (1), 93-97
  • Trudel, R., Cotte, J. (2009) "Does It Pay To Be Good", Sloan Management Review, MIT, 50 (2), 61-68
    Awards and Honors
  • 2016, Broderick Prize for Outstanding Contribution to the Doctoral Community and Program
  • 2012, Broderick Prize for Excellence in Research Scholarship, BU School of Management