BU Questrom Link Day 2016

Saturday, February 6, 2016

BU Questrom School of Business MBA Link Day is an opportunity for small- to medium-sized nonprofit organizations to access cutting edge managerial expertise. Launched in April 2001 by students in the Questrom School of Business MBA Public and Nonprofit Management concentration, this one-day consulting experience brings together nonprofits, MBA students, academics, and local professionals to analyze a specific problem facing an organization and provide practical strategic solutions.

During Link Day, Questrom MBA students use their business skills to help Boston-area nonprofits. Teams of first-year, second-year, and part-time MBA students, nonprofit leaders and Questrom professors work to offer solutions in a number of areas ranging from fundraising strategies and website development to marketing plans and strategic initiatives – and much more!

The application to participate on a student team can be found here. Applications are due at midnight on Friday, November 20th, 2015.

Link Day 2016 Details

Student Application Deadline:

Boston-area nonprofits: 

Link Day 2016 will be taking place on Saturday, February 6th, 2016. Boston-area nonprofits are encouraged to apply. Accepted organizations will be expected to:

  • A specific, clearly articulated deliverable
  • A manageable scope for a one day event
  • Key organizational representatives committed to the project

About Link Day: Providing Real-World Business Solutions

Since 2001, teams of Questrom MBA students, faculty and alumni have worked with the local nonprofit community to help solve business challenges. Bringing consulting expertise in marketing, finance and technology, this student-run program provides services that might ordinarily cost these organizations many thousands of dollars.

Link Day allows students to use their newly honed business skills to help address the increasingly complex business problems facing nonprofit organizations today.

“Link Day allows students to use their newly honed business skills to help address the increasingly complex business problems facing nonprofit organizations today.”
– Kristen McCormackProfessor, Public & Nonprofit Management Program

“[The] consulting team created a clear action plan for immediate short-term and long-range goals for the project.”
– Elizabeth Ziembafounder of SHARED, Inc.

The Public & Nonprofit Management Program (PNP), founded in 1973, is designed for students who seek to use core business management skills to address society’s most challenging humanitarian and social problems in the global economy. Whether they plan to work in the government, nonprofit, or private sector, this course of study will prepare students with the financial, operational, leadership, and entrepreneurial skills to lead and manage in today’s changing environment.

To learn more about Link Day 2016 or for additional information about getting involved and available sponsorship opportunities, please contact Kate Baars, Event Chair at kwesche@bu.edu

Past Projects

Potential projects can range from issues regarding technology, real estate, social media, marketing, operations, development, finance, and strategic growth. Previous projects included:

  • Assessing current marketing initiatives and providing recommendations for alternative approaches and evaluation of successful initiatives
  • Analyzing financial management/accounting procedures and suggesting appropriate systems
  • Developing an outreach plan and establishing measures of success