Saturday, February 4, 2017

BU Questrom School of Business MBA Link Day is an opportunity for small- to medium-sized nonprofit organizations to access cutting edge managerial expertise. Launched in April 2001 by students in the Questrom School of Business MBA Public and Nonprofit Management concentration, this one-day consulting experience brings together nonprofits, MBA students, academics, and local professionals to analyze a specific problem facing an organization and provide practical strategic solutions.

During Link Day, Questrom MBA students use their business skills to help Boston-area nonprofits. Teams of first-year, second-year, and part-time MBA students, nonprofit leaders and Questrom professors work to offer solutions in a number of areas ranging from fundraising strategies and website development to marketing plans and strategic initiatives – and much more!

Link Day: Providing Real World Business Solutions

Link Day allows students to use their newly honed business skills to help address the increasingly complex business problems facing nonprofit organizations today.

“Link Day allows students to use their newly honed business skills to help address the increasingly complex business problems facing nonprofit organizations today.”
– Kristen McCormackProfessor, Public & Nonprofit Management Program

“[The] consulting team created a clear action plan for immediate short-term and long-range goals for the project.”
– Elizabeth Ziembafounder of SHARED, Inc.

The Public & Nonprofit Management Program (PNP), founded in 1973, is designed for students who seek to use core business management skills to address society’s most challenging humanitarian and social problems in the global economy. Whether they plan to work in the government, nonprofit, or private sector, this course of study will prepare students with the financial, operational, leadership, and entrepreneurial skills to lead and manage in today’s changing environment.

To learn more about Link Day 2017 or for additional information about getting involved and available sponsorship opportunities, please contact Kelton Artuso, Event Chair at mkartuso@bu.edu  

Nonprofit Organization applications to participate in Link Day can be found here. For additional information about Nonprofit participation, or with any other related questions, please contact Dawn Lavallee and Connor Killian, Organization Recruitment Chairs at bu.linkday@gmail.com. Applications are due on December 2, 2016.

Past Projects

Potential projects can range from issues regarding technology, real estate, social media, marketing, operations, development, finance, and strategic growth. Previous projects included:

  • Assessing current marketing initiatives and providing recommendations for alternative approaches and evaluation of successful initiatives
  • Analyzing financial management/accounting procedures and suggesting appropriate systems
  • Developing an outreach plan and establishing measures of success