Tesary Lin

Assistant Professor, Marketing

My research focuses on how information and data moderate the relationship between firms and consumers. I am particularly interested in consumer privacy preferences, the impact of privacy policies, and analytics tools that adapt to the modern information environment.

    Education
  • PhD, University of Chicago, 2020
    Research Presentations
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, TSE Digital Economics Conference, Zoom, 2021
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, INFORMS Annual Meeting, Zoom, 2020
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, BU Cyber Alliance Workshop, Boston, 2020
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, NBER Summer Institute---IT & Digitization, Cambridge, 2020
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, Ithaca, 2020
    Awards and Honors
  • 2020, Sheth Foundation ISMS Doctoral Dissertation Award
  • 2019, Clayton Doctoral Dissertation Proposal Competition Award, Marketing Science Institute