Lorri Veidenheimer

Lecturer, Marketing
  • Phone 617-353-9720
  • Office 601

  • BOSTON UNIVERSITY
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

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Marketing Lecturer at Questrom since 2015. 20+ years of marketing, new product development and brand management experience. Passionate about re-thinking category norms, developing and championing new products and ideas. Track record of increasing revenue, profit and market share.

Conceived, developed and marketed from scratch a product line that jumped to #2 market share in 18 months–won 80 category “best of” awards. Created inbound site that increased qualified leads by 2000% in first year. Led initiatives for three Kraft brands and reversed 25 year volume and share decline on cheese slice business. 

Specialties:
* Inbound Marketing and Lead Nurturing
* Creation of Memorable Brands
* New Product Development
* Customer & Consumer Experience Optimization
* Project Management and Team Leadership

    Education
  • MBA, Kellogg School of Management, Northwestern University, 1987
  • BA, Wellesley College, 1981