Carey Morewedge

Everett W. Lord Distinguished Faculty Scholar Professor, Marketing

Carey K. Morewedge researches how high-level cognitive processes such as memory, attention, and mental imagery influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility—the value or pleasure that experiences provide—often more than the physical properties or market value of experiences. Judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.

Dr. Morewedge received a PhD in Social Psychology in 2006 from Harvard University. He was a Postdoctoral Researcher Associate in the Woodrow Wilson School of Public Policy from 2006 until 2007. He served as an Assistant and Associate Professor at Carnegie Mellon University in the Department of Social and Decision Sciences and the Marketing group at the Tepper School of Business from 2007 until 2013. In 2014, he joined the Marketing faculty at Boston University.

Dr. Morewedge has been awarded more than $2 million in external research funding. He has published more than 40 articles and chapters in top peer-reviewed journals including Science, Trends in Cognitive Sciences, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, Journal of Personality and Social Psychology, Management Science, and Psychological Science.

In 2016, Dr. Morewedge was recognized by Poets & Quants as one of the Top 40 Under 40 Most Outstanding MBA Professors. In 2010, Dr. Morewedge won an award for the Most Theoretically Innovative Article or Chapter of the Year from the Society of Personality and Social Psychology, and won an Ideas of the Year Award from the New York Times in 2009. His research has been featured by major news organizations including The New York Times, The Washington Post, The Economist, Forbes, and Time Magazine. His work has been featured in television and radio interviews with media outlets such as NPR's Science Friday, ABC World News Tonight, and the BBC.

  • PhD, Harvard University, 2006
  • BA, University of Massachusetts at Amherst, 2000
  • Longoni, C., Bonezzi, A., Morewedge, C. (In Press). "Resistance to medical artificial intelligence", Journal of Consumer Research
  • Morewedge, C., Sellier, A., Scopelliti, I. (In Press). "Debiasing Training Transfers to Improve Decision Making in the Field", Psychological Science
  • Putnam-Farr, E., Morewedge, C. (In Press). Comparing one and many: Insights from judgment and decision making for social comparison. In J. Suls, R. L. Collins, and L. Wheeler (Eds.), "Social Comparison in Judgment and Behavior", Oxford University Press
  • Lee, C., Morewedge, C., Hochman, G., Ariely, D. (In Press). "Small probabilistic discounts stimulate spending: Pain of paying in price promotions", Journal of the Association for Consumer Research, 4 (2)
  • Morewedge, C., Zhu, M., Buechel, E. (In Press). "Hedonic contrast effects are larger when comparisons are social", Journal of Consumer Research
  • Atasoy, O., Morewedge, C. (2018). "Digital goods are valued less than physical goods.", Journal of Consumer Research, 44 (6), 1343-1357
  • Buechel, E., Zhang, J., Morewedge, C. (2017). "Impact bias or underestimation? Outcome specifications predict the direction of affective forecasting errors", Journal of Experimental Psychology: General, 146 (5), 746-761
  • Tang, S., Morewedge, C., Larrick, R., Klein, J. (2017). "Disloyalty Aversion: Greater Reluctance to Bet Against Close Others than the Self", Organizational Behavior and Human Decision Processes, 140 1-13
  • Atasoy, O., Morewedge, C. (2017). "Customers won't pay as much for digital goods - and research explains why.", Harvard Business Review
  • Morewedge, C., Tang, S., Larrick, R. (2018). "Betting your favorite to win: Costly reluctance to hedge desired outcomes", Management Science, 64 (3), 997-1014
  • Scopelliti, I., Min, L., McCormick, E., Kassam, K., Morewedge, C. (2018). "Individual differences in correspondence bias: Measurement, consequences, and correction of biased interpersonal attributions.", Management Science, 64 (4), 1879-1910
  • Morewedge, C., Kupor, D. (2018). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K. Fox and K. Christoff (Eds.), "The Oxford Handbook of Spontaneous Thought", Oxford 35-46
  • Symborski, C., Barton, M., Quinn, M., Korris, J., Kassam, K., Morewedge, C. (2017). "The design and development of serious games using iterative evaluation", Games and Culture, 12 (3), 252-268
  • Huh, Y., Vosgerau, J., Morewedge, C. (2016). "More similar but less satisfying: Comparing preferences for and the efficacy of within- and cross-category substitutes for food", Psychological Science, 27 (6), 894-903
  • Huh, Y., Vosgerau, J., Morewedge, C. (2016). "Selective Sensitization: Consumption of a Food Activates a Goal to Consume its Complements", Journal of Marketing Research, 53 (6), 1034-1049
  • Kappes, H., Morewedge, C. (2016). "Mental simulation as substitute for experience", Social Psychology and Personality Compass, 7 (10), 405-420
  • Lau, T., Morewedge, C., Cikara, M. (2016). "Overcorrection for social categorization information moderates impact bias in affective forecasting", Psychological Science, 10 (27), 1340-1351
  • Morewedge, C. (2016). "Why you should bet against your candidate", The New York Times SR9
  • Morewedge, C. (2016). "Why buyers and sellers inherently disagree on what things are worth", Harvard Business Review
  • Morewedge, C., Giblin, C. (2015). "Explanations of the endowment effect: An integrative review", Trends in Cognitive Science, 19 (6), 339-348
  • Morewedge, C., Hershfield, H. (2015). "Consumer prediction: Forecasted utility, psychological distance, and their intersection", Cambridge University Press 65-89
  • Morewedge, C., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., Kassam, K. (2015). "Debiasing decisions: Improved decision making with a single training intervention", Policy Insights from the Behavioral and Brain Sciences, 2 (1), 129-140
  • Morewedge, C. (2015). "How a video game helped people make better decisions", Harvard Business Review
  • Morewedge, C. (2015). Utility: Anticipated, Experienced, and Remembered. In G. Keren & G. Wu (Eds.), "The Wiley Blackwell Handbook of Judgment and Decision Making", John Wiley & Sons, Ltd, 1 295-330
  • Scopelliti, I., Morewedge, C., McCormick, E., Min, L., LeBrecht, S., Kassam, K. (2015). "Bias blind spot: Structure, measurement, and consequences", Management Science, 61 (10), 2468-2486
  • Hamerman, E., Morewedge, C. (2015). "Reliance on luck: Identifying which achievement goals elicit superstitious behavior", Personality and Social Psychology Bulletin, 41 (3), 323-335
  • Huh, Y., Vosgerau, J., Morewedge, C. (2014). "Social defaults: Observed choices become choice defaults", Journal of Consumer Research, 41 (3), 746-760
  • Garbinsky, E., Morewedge, C., Shiv, B. (2014). "Interference of the end: Why recency bias in memory determines when a food is consumed again", Psychological Science, 25 (7), 1466-1474
  • Morewedge, C., Krishnamurti, T., Ariely, D. (2014). "Focused on fairness: Alcohol intoxication increases the costly rejection of inequitable rewards", Journal of Experimental Social Psychology, 50 (1), 15-20
  • Garbinsky, E., Morewedge, C., Shiv, B. (2014). "Does liking or wanting determine repeat consumption delay?", Appetite, 72 (1), 59-65
  • Kassam, K., Morewedge, C., Gilbert, D., Wilson, T. (2011). "Winners love winning and losers love money", Psychological Science, 22 (5), 602-606
  • Morewedge, C., Shu, L., Gilbert, D., Wilson, T. (2009). "Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect", Journal of Experimental Social Psychology, 45 (4), 947-951
  • Morewedge, C., Giblin, C., Norton, M. (2014). "The (perceived) meaning of spontaneous thoughts", Journal of Experimental Psychology: General
  • Buechel, E., Zhang, J., Morewedge, C., Vosgerau, J. (2014). "More intense experiences, less intense forecasts: Why affective forecasters overweight probability specifications", Journal of Personality and Social Psychology, 106 (1), 20-36
  • Buechel, E., Morewedge, C. (2014). The Psychological Science of Money. In E. H. Biljleveld and H. Aarts (Eds.), "The (relative and absolute) subjective value of money", Springer 93-120
  • Morewedge, C., Buechel, E. (2013). "Motivated underpinnings of the impact bias in affective forecasts", Emotion, 13 (6), 1023-1029
  • Morewedge, C. (2013). "It was a most unusual time: How memory bias engenders nostalgic preferences", Journal of Behavioral Decision Making, 26 (4), 319-326
  • Giblin, C., Morewedge, C., Norton, M. (2013). "Unexpected benefits of deciding by mind wandering", Frontiers in Psychology, 4 (598)
  • Morewedge, C., Chandler, J., Smith, R., Schwarz, N., Schooler, J. (2013). "Lost in the crowd: Entitative group membership diminishes mind attribution", Consciousness and Cognition, 22 (4), 1195-1205
  • Morewedge, C., Todorov, A. (2012). "The least likely act: Overweighting atypical past behavior in behavioral predictions", Social Psychological and Personality Science, 3 (6), 761-767
  • Cryder, C., Springer, S., Morewedge, C. (2012). "Guilty feelings, targeted actions", Personality and Social Psychology Bulletin, 38 (5), 607-618
  • Morewedge, C., Huh, Y., Vosgerau, J. (2010). "Thought for food: Imagined consumption reduces actual consumption", Science, 303 (X), 1530-1533
  • Morewedge, C., Kahneman, D. (2010). "Associative processes in intuitive judgment", Trends in Cognitive Sciences, 14 (10), 435-440
  • Haran, U., Moore, D., Morewedge, C. (2010). "A simple remedy for overprecision in judgment.", Judgment and Decision Making, 5 (7), 467-476
  • Morewedge, C., Gilbert, D., Myrseth, K., Kassam, K., Wilson, T. (2010). "Consuming experiences: Why affective forecasters overestimate comparative value", Journal of Experimental Social Psychology, 46 (6), 986-992
  • Waytz, A., Morewedge, C., Epley, N., Motelone, G., Gao, J., Cacioppo, J. (2010). "Making sense by making sentient: Effectance motivation increases anthropomorphism", Journal of Personality and Social Psychology, 99 (3), 410-435
  • Morewedge, C., Gray, K., Wegner, D. (2010). Self-control in brain, mind, and society. In R. Hassan, K. Ochsner, & Y. Trope (Eds.), "Perish the forethought: Premeditation engenders misperceptions of personal control", Oxford University Press 260-278
  • Morewedge, C. (2009). "Negativity bias in attribution of external agency", Journal of Experimental Psychology: General, 138 (4), 535-545
  • Morewedge, C., Norton, M. (2009). "When dreaming is believing: The (motivated) interpretation of dreams", Journal of Personality and Social Psychology, 92 (2), 249-264
  • Morewedge, C., Kassam, K., Hsee, C., Caruso, E. (2009). "Duration sensitivity depends on stimulus familiarity", Journal of Experimental Psychology: General, 138 (2), 177-186
  • Morewedge, C., Clear, M. (2008). "Anthropomorphic God concepts engender moral judgment", Social Cognition, 26 (2), 181-188
  • Morewedge, C., Holtzman, L., Epley, N. (2007). "Unfixed resources: Perceived costs, consumption, and the accessible account effect", Journal of Consumer Research, 34 (December), 459-467
  • Morewedge, C., Gilbert, D., Keysar, B., Berkovits, M., Wilson, T. (2007). "Mispredicting the hedonic benefits of segregated gains", Journal of Experimental Psychology: General, 136 (4), 700-709
  • Morewedge, C., Preston, J., Wegner, D. (2007). "Timescale bias in the attribution of mind", Journal of Personality and Social Psychology, 93 (1), 1-11
  • Morewedge, C., Gilbert, D., Wilson, T. (2005). "The least likely of times: How remembering the past biases forecasts of the future", Psychological Science, 16 (8), 626-630
  • Epley, N., Morewedge, C., Keysar, B. (2004). "Perspective taking in children and adults: Equivalent egocentrism but differential correction", Journal of Experimental Social Psychology, 40 (6), 760-768
  • Gilbert, D., Morewedge, C., Risen, J., Wilson, T. (2004). "Looking forward to looking backward: The misprediction of regret", Psychological Science, 15 (5), 346-350
  • Gilbert, D., Morewedge, C., Lieberman, M., Wilson, T. (2004). "The peculiar longevity of things not so bad", Psychological Science, 15 (1), 14-19
    Awards and Honors
  • 2018, MSI Scholar, Marketing Science Institute
  • 2018, Fellow, Association for Psychological Science
  • 2018, Fellow, Society for Personality and Social Psychology
  • 2016, 40 Most Outstanding Business School Professors Under 40, Poets & Quants
  • 2016, AOM Annual Meeting Best Paper Award, Academy of Management
  • 2016, Broderick Award for Excellence in Research, Questrom School of Business, Boston University
  • 2015, Dean's Research Scholar, Questrom School of Business, Boston University
  • 2015, Member, Beta Gamma Sigma
  • 2014, Best Training Paper, Interservice/Industry Training, Simulation, and Education Conference
  • 2010, Most Theoretically Innovative Article or Chapter of the Year, Society for Personality and Social Psychology
  • 2009, Year in Ideas, New York Times
  • 2007, Dissertation Award Finalist, Society for Experimental Social Psychology
  • 1999, Phi Beta Kappa, University of Massachusetts at Amherst