Our mission is to inform the practice of marketing by providing a deeper understanding of the customers and stakeholders who interact with marketing services, products, companies, selling environments, and brands. We strive to be recognized as a first-class research department, with steady publication in the most highly regarded academic journals. Simultaneously, we work diligently to deliver an excellent academic experience to all students—one that engages our programs of research and helps students to develop deep competencies in marketing, preparing them to become innovative and effective leaders in the field.
Our efforts are sensitive to three meta-trends affecting marketing and consumption:
- A marketing paradigm shift from exchange to stakeholder relationships
- An increasingly collaborative and consumer-controlled world
- Increased accountability for marketing performance
We believe in marketing as a true multidisciplinary function—to do good marketing, managers not only have to be masters of psychology, sociology, culture studies, and economics, they also have to align their strategies with organizational business models, structures, and plans. Our research and teaching considers this integration. We are committed to advancing knowledge in both theoretical and methodological domains to support our substantive goals.
For general inquiries, please contact:
Senior Program Coordinator
Phone: (617) 353-4149