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Drive business success in the new digital economy.

Topic Overview

Your online course will cover the following:

  1. Navigating the world of digital ecosystems
  2. Understanding the collision between traditional and digital business models and how to reinvent your business for future success
  3. Discovering ways of competing and collaborating with other companies to create and capture value
  4. Realizing how powerful machines can amplify your company’s human talent
  5. Learning to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future

Summary

Want to be the leader with the winning business strategy for the digital future?

Ambitious digital-driven startups are creating and cornering new markets in every sector. Most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what are you and your company doing?

You will discover the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way.

With current case studies and practical experience-based advice, learn how to rethink traditional business models from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.

This curriculum will equip managers to play pivotal roles during the digital transformation processes within companies. Chances are that the company where you work now is engaging in some digital transformation activities, and these courses will provide you with skills and perspectives to guide your company.

Faculty

Venkat Venkatraman

Credentials

The full sequence in Digital Transformation Strategy includes three online courses:

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Online Courses

By completing the full Boston University executive sequence in Digital Transformation Strategy, you will have a fundamental and nuanced understanding of digital strategy: the impact, tools, players, strategic moves, and playbook for making decisive choices. Armed with critical knowledge, skills, and insights, you become a competitive advantage to organizations seeking to lead and win through digital transformation.