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Plan, develop, and deliver throughout the digital product lifecycle using lean, agile, and systems design thinking.

Topic Overview

Your online course will cover the following:

  1. Product line planning and road mapping alternatives
  2. Generating ideas, customer need assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of requirement documents
  3. Discovering alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates
  4. Launching a product and creating a go to market strategy to champion your product
  5. Managing performance: Ownership of product-related profit (or loss) over various life cycle stages; tracking and optimizing system performance metrics while marshaling of social media and third-party data towards performance optimization

Summary

Want to be the “CEO” of the digital product, but unsure which types of skill sets you may need? This course is for you.

Product management drives the implementation of business models in startups and digital enterprises. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.

You will cover frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to:

  • Understand customer co-creation and become a “champion” for user-centric development in the digital technologies.
  • Set up and manage specific workflows (e.g., either lean, agile, or stage gate development tasks) that result in timely launch and upgrades of products.
  • Take a data and metrics-driven approach to make product lifecycle decisions including pricing, versioning, maintenance, helpdesks, and end of life.
  • Shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.

Caveat: These materials do not focus on software development or architecture or on product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g., its profitability) and its customers are best served. Thus, the perspectives and skills covered are integrative and allied with decision-making.

Faculty

Nitin R. Joglekar and Varun Nagaraj

Credentials

The full sequence in Digital Product Management includes three online courses and one face-to-face executive course:

  • Digital Product Management Foundations – Knowledge Badge
  • DPMT: Development Process and Requirements – Knowledge Badge
  • Going to Market – Knowledge Badge
  • Digital Product Management in Action – Skills Badge

Digital Product Management Certification

Blended Learning: Earn Digital Certification when you combine Questrom Digital Courses with face-to-face Executive Courses: Hosted at BU’s Executive Leadership Center, these topical, fast-paced and interactive courses earn you both Executive Certificates and digital badges.