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Design, launch, monetize, and compete in a networked platform market.

Topic Overview

Your online course will cover the following:

  1. Successfully designing and launching a business platform
  2. Learning why platform firms beat product firms and how the structure of platform firms is fundamentally different
  3. Learning how and why traditional platform pricing models fail and how to choose a successful pricing model
  4. Competing in winner-take-all network markets

Summary

Firms such as Apple, Alibaba, Facebook, Salesforce, Uber and Yelp operate as platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

Examine how to convert products to platforms and how to generate platform innovation. Learn how to negotiate platform startup, convert existing businesses, and make vital decisions on issues of openness, cannibalization, and competition.

Discover how to apply concepts from two-sided networks, information asymmetry, pricing, intellectual property, and game theory to real problems.

Course materials were developed by the instructor who literally wrote the book on this topic, “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.”

Faculty

Marshall Van Alstyne

Credentials

The full sequence in Digital Platform Strategy includes three online courses:

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Online Courses