Co-authored by Questrom associate professor of information systems Andrei Hagiu and Julian Wright of the National University of Singapore, this Harvard Business Review cover story challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive edge. In most instances, people grossly overestimate the advantage that data confers. While insights from […]
Harvard Business Review recently published the article, “AI Can Outperform Doctors. So Why Don’t Patients Trust It?” written by Questrom assistant professor of marketing Chiara Longoni and Everett W. Lord Distinguished Faculty Scholar and professor of marketing Carey K. Morewedge. The article references the professors’ research paper “Resistance to Medical Artificial Intelligence,” which is forthcoming […]
Do you ever wish that you could come back from vacation and let anyone who asks know that you did nothing but sit on the beach reading novels? If so, you are not alone. In a culture that prizes constant productivity, it’s hard to truly relax. Anat Keinan, Associate Professor, reveals a helpful trick in […]
In partnership with leading online education platform edX, Boston University and Questrom School of Business will offer an Online MBA to learners around the world beginning in Fall 2020. Throughout its 105-year history, the Questrom School of Business has adapted its MBA portfolio to meet the ever-changing needs of the business world. Beginning with a […]
Everett, BU Questrom’s alumni magazine, is recognized by prestigious international competition as one of the best magazines in higher education.
First-of-its-kind study by BU Questrom’s Matt Marx, along with researchers from the University of California, Berkley, the University of Connecticut, and Harvard University, shows that cuts in federal funding for science might derail the economy by halting innovation.
Dean Susan Fournier’s presentation tackled respecting brand in an age ripe with risk.
A recent CEOWORLD magazine article ranked Questrom 12th on a list of the World’s Best Business Schools for Aspiring Business Women. Questrom also placed 3rd in percentage of female faculty members at 36%.
Kruti Kanojia, Health Sector MBA student and cofounder of Healthy Gamer appeared on NECN’s “The Take” to talk about video game addiction following WHO’s declaration of gaming disorder as a behavioral addiction.
BU Questrom professor James French’s MBA Global Ethics class had a chance to interact with former Massachusetts Governor Michael Dukakis. The class left impressed with his experiences and anecdotes.