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Questrom Doubles Open Spots for New Online MBA

Demand for new Online MBA is soaring—and bucking national trends. By Andrew Thurston — The full-time MBA has been in trouble for some time. Applications were down at more than half of schools in the United States in 2019, according to the Graduate Management Admission Council. A growing number of lower-tier programs have even been […]

Two Questrom Undergrads Make Poets & Quants’ 2020 Best & Brightest List

Seniors Kristin John and Brian Harrison recognized as stellar standouts from a nationwide pool of nominees. Since 2016, the annual Poets & Quants Best & Brightest list has honored 100 of the most accomplished seniors who majored in business, representing “the catalysts who inspire action, the innovators who unleash talent, and the dreamers who scrap […]

When Data Creates Competitive Advantage…And When It Doesn’t

Co-authored by Questrom associate professor of information systems Andrei Hagiu and Julian Wright of the National University of Singapore, this Harvard Business Review cover story challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive edge. In most instances, people grossly overestimate the advantage that data confers. While insights from […]

The Obstacles Medical AI Must Overcome

Harvard Business Review recently published the article, “AI Can Outperform Doctors. So Why Don’t Patients Trust It?” written by Questrom assistant professor of marketing Chiara Longoni and Everett W. Lord Distinguished Faculty Scholar and professor of marketing Carey K. Morewedge. The article references the professors’ research paper “Resistance to Medical Artificial Intelligence,” which is forthcoming […]