News

Digital Technology Sector

What’s the value of your data to advertisers — and to you?

In recent years, increasingly sophisticated technology has given advertisers the ability to track online behavior and offer ever-more targeted ads to consumers. The change hasn’t gone over well with the public: two-thirds of Americans say they oppose this type of advertising. Politicians such as California governor Gavin Newsom have gone so far as to suggest […]

When Data Creates Competitive Advantage…And When It Doesn’t

Co-authored by Questrom associate professor of information systems Andrei Hagiu and Julian Wright of the National University of Singapore, this Harvard Business Review cover story challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive edge. In most instances, people grossly overestimate the advantage that data confers. While insights from […]

A Questrom Student’s Cancer Makes Him the First User of His Own Planning App

Sean Doherty says creating Hang helped him forget he was ill It began as an entrepreneurial exercise. On a jog along the beach at his Connecticut hometown with a friend last spring, Sean Doherty discussed the difficulties of arranging get-togethers with friends: text invitations can be missed or buried in unrelated group chats or liked […]

Questrom Professor in Management Marshall Van Alstyne Honored with Thinkers50 Award

Questrom Professor in Management and professor of information systems Marshall Van Alstyne was honored with the Thinkers50 Digital Thinking Award along with his research partner, Geoffrey Parker, a professor at Dartmouth. The Thinkers50 awards, dubbed the “Oscars of Management Thinking” by the Financial Times, is a biennial event held in London that recognizes business thought leaders […]