Questrom MBAs Lead Case Competitions

Author: Adriane Ayling

Questrom MBAs Lead Case Competitions

Case competitions are one of the hallmarks of a great business school education. An extremely condensed simulation of a real-world business issue, they are a true test of teamwork, ingenuity, and problem-solving—and Questrom MBA students are bringing in the wins.

Three ways your digital strategy can amplify employee talent

By injecting digital innovations in the right places in your company, you can slash the time your employees spend on tedious tasks, improve your decision-making capabilities, and turbocharge your growth. You want to enable humans and machines to work jointly to create value that neither could do alone.

The Pokemon Go Phenomenon.

Questrom marketing professor Susan Fournier joins #HBRLive for a livestream Facebook conversation about the Pokemon Go phenomenon as seen through the eyes of a branding expert. Watch the full chat here. Susan Fournier is credited with founding the brand relationships sub-field in marketing and claims six best paper awards to her credit, including the Long-Term Contribution […]

Howard Thomas, Ph.D. Named Boston University Questrom School Of Business Visiting Professor

Dr. Thomas To Advance Global Cross-Cultural Business Education Boston University Questrom School of Business announced today that Howard Thomas, Ph.D., strategic management and management education author and scholar, will join the School as the inaugural Ahmass Fakahany Distinguished Visiting Professor later this summer. Dr. Thomas will lead initiatives to enhance and expand Questrom’s global education […]