Questrom Launches Applied Thought Leadership Hub

Insights@Questrom will feature research and expertise on business trends including digital transformation, innovation, and social impact.

Boston University Questrom School of Business announced today the launch of Insights@Questrom, a digital hub for relevant, thought-provoking ideas on emerging business topics. The platform will feature articles, videos, webinars, and opinion pieces highlighting the school’s latest research and initiatives as well as thought leadership from the Questrom community.

“We are excited to kick off Insights@Questrom to showcase the innovative solutions that our faculty, administrators, students, alumni, and business leaders have developed to address real-world challenges,” said Susan Fournier, Dean of Boston University’s Questrom School of Business. “Visitors will find ideas that break through the clutter on topics as varied as the shifting economic landscape during COVID-19, the future of work, and digital transformation.”

Insights@Questrom explores a wide range of topics relating to business challenges as well as traditional business functions like accounting, finance, leadership, corporate strategy, and marketing. Users of the platform will find accessible knowledge they can readily apply to business challenges relating to business transformation, diversity, entrepreneurship, innovation, the future of work, healthcare, risk, and social impact.

“Insights@Questrom is meant to be an inspiring and comprehensive window into the business world,” said Marcel Rindisbacher, Senior Associate Dean, Faculty & Research. “The Questrom community has expansive knowledge into both the makings of a great business and solutions to the problems businesses are currently facing. This platform lets users easily tap into that knowledge.”

Viewers can also access exclusive Insights@Questrom Live events and videos featuring prominent business leaders, Questrom alumni, and current faculty. Featured guests will share how they have navigated their industries, optimized business performance, and adapted to change. Faculty will share key takeaways from their research and apply their expertise to the current business landscape, on topics as varied as cryptocurrency, drug pricing, antitrust, and consumers’ acceptance of artificial intelligence in healthcare.

For ideas on the latest business trends from Questrom faculty and staff, visit https://insights.bu.edu/.

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