SMG to Host Free Search Marketing Industry Summit

in Digital Technologies, News
February 7th, 2013

One-day conference with leading search engine marketing professionals open to all students

The Search Engine Marketing Professionals Organization (SEMPO) Boston, in partnership with Google, Inc., is holding a free one-day summit at Boston University School of Management to expose students to the search marketing industry on Friday, February 22, 2013.

The SEMPO Student Search Summit will feature educational presentations, workshops, and panels composed of leading and local search engine marketing professionals, and offer students an inside look at the field. Speakers include representatives from Google, Gupta Media, Metropolis Creative, Microsoft, Rimm-Kaufman Group, and Staples.

The day will kick off with a keynote address on why search matters, followed by a career panel discussion with recent college graduates and a networking lunch. The day will conclude with sessions on search engine optimization, search engine marketing, and social. Students will learn about the landscape, business, future, and potential careers that are tied to search and digital marketing.

Event is open to all current undergraduate and graduate students and will take place on the School’s 4th floor from 10 am-4 pm. Admission is free. Visit the undergraduate or graduate CareerLink websites to RSVP.