School places 19th in US for effective social media use

in Digital Technology Sector, News
November 21st, 2012

BizEd magazine article ranks AACSB-member institutions’ use of online networks to communicate with students

In a recent article featured in the November/December 2012 edition of BizEd magazine, Boston University School of Management ranked 19th among US AACSB-accredited business schools for effective use of social media channels. The School placed above institutions including Ross School of Business, Kellogg School of Management, MIT Sloan School of Management, and Tepper School of Business.

The article, written by Sterling Morris, a student social media manager at the Jon M. Huntsman School of Business, Utah State University, examined how social media is changing the way business schools communicate with their students.

Each business school’s social media performance was benchmarked by criteria including number of Facebook fans and fan engagement levels, Twitter followers, YouTube channel views, and promotion of the School’s social media accounts on its websites.

BizEd focuses exclusively on trends and innovation in the business education industry and is published by AACSB International, the premier accrediting body for business school programs worldwide.

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Banner image via BizEd.