Three Faculty Promoted to Full Professorships

in Faculty, Finance, Information Systems, Marketing, New Faculty/Promoted, News, Operations & Technology Management, School
June 14th, 2012

The School of Management at Boston University  is delighted to announce that three faculty members have been promoted to full Professor, effective September 1, 2012: Chrysanthos Dellarocas (Information Systems), Susan Fournier (Marketing), and Erol Peköz (Operations and Technology Management).

Dellarocas Chris Dellarocas
Professor of Information Systems 


Forthcoming Article
Dellarocas, C. (Forthcoming 2012). Double Marginalization in Performance-based Advertising: Implications and Solutions. Management Science.

Chrysanthos (Chris) Dellarocas is one of the world’s most cited scholars in the fields of online reputation and social media. His research interests also include collective intelligence, online advertising, and the economics of media industries. He has published articles in Management Science, Journal of Management Information Systems, Information Systems Research, Sloan Management Review, and other journals.

He is a senior editor of Information Systems Research and an associate editor of Management Science. Dellarocas is also the recipient of numerous teaching, funding, and merit awards, including the National Science Foundation’s CAREER award. He holds 9 patents and is co-founder and advisor of a number of companies in the technology space.

Dellarocas holds Ph.D. and M.S. degrees in Computer Science from the Massachusetts Institute of Technology and a Diploma in Electrical Engineering from the National Technical University of Athens, Greece. Prior to Boston University, he taught at MIT’s Sloan School of Management and at the University of Maryland’s R. H. Smith School of Business. Before pursuing an academic career he was a management consultant with Accenture and McKinsey.

FournierSusan Fournier
Professor of Marketing 


Forthcoming Book
Fournier, S., Breazeale, M., & and Fetscherin, M. (Eds.) (2012). Consumer-Brand Relationships: Theory and Practice. Routledge Taylor & Francis Group.

Susan Fournier is credited with founding the brand relationships sub-field in marketing. Her research explores the creation and capture of value through branding and brand relationships. Current projects investigate the links between brand strategy and shareholder value, brand co-creation and consumer-generated advertising, the management of person-brands, the power and process of brand parodies, metrics for brand strength and brand community health measurement, attachment style effects on brand relationships, and the lived experiences of select brand relationships such as flings and adversaries.

Fournier has received six best article awards for her published work, including the Long-term Contribution Award in consumer research. She is also the author of many best-selling Harvard case studies on branding and a long-standing member of the Editorial Boards of Journal of Consumer Research, Journal of Relationship Marketing, Journal of Business-to-Business Marketing, Marketing Theory, and more recently, Journal of Marketing.

Fournier holds a Ph.D. in Marketing from the University of Florida, an M.S. in Marketing from The Pennsylvania State University, and a
 B.S.B.A. from the University of Massachusetts at Amherst. Prior to joining Boston University, she served on the faculties of Harvard Business School and the Tuck School of Business at Dartmouth. She also held a Vice-President/Director position at Young & Rubicam Advertising and served in market research roles at Polaroid Corporation and Yankelovich Clancy Shulman.

PekozErol Erol Peköz
Professor of Operations and Technology Management 


Recent Article
Peköz, E., Röllin, A., & Ross, N. (2011). Degree Asymptotics with Rates for Preferential Attachment Random Graphs. Annals of Applied Probability.

Working in the areas of applied probability and statistics, Erol Peköz studies stochastic problems in operations management and finance, include queuing models for congestion in operations, theory of rare events, Monte Carlo simulation, risk management, and statistical models for health care provider profiling.

His work has appeared in Annals of Probability, Bernoulli, Journal of Applied Probability, Medical Care, and Statistics in Medicine, among other journals. He has conducted research funded by the Department of Health and Human Services, Agency for Healthcare Research and Quality; the Robert Wood Johnson Foundation; and the Veterans Health Administration. He has also worked as a consultant for Pfizer and the Accenture Institute for High Performance Business.

Peköz holds an M.S. and Ph.D. in Operations Research from University of California, Berkeley, and a B.S. from Cornell University. He has taught on the faculty at Harvard University, the University of California, Los Angeles, and the University of California, Berkeley, where he received an award for outstanding instruction.  He was also honored with the Broderick Prize for Teaching at Boston University.