BU Marketing Conferences Promote New Research & Collaboration

in Faculty, Marketing, School
March 6th, 2012

Faculty members of the Boston University School of Management Marketing Department

Faculty members of the Boston University School of Management Marketing Department

On the heels of last spring’s highly successful Marketing Strategy Meets Wall Street II and two years of conference activity supporting research on Consumer-Brand Relationships, forthcoming and recent events at Boston University School of Management or organized by our Marketing Department faculty include the 34th ISMS Marketing Science Conference, Consumer Brand Relationships 2012, and the International Society of Franchising’s 25th Annual Conference:



June 7-9, 2012
Boston, Massachusetts USA

Shuba Srinivasan, Boston University
Patrick Kaufmann, Boston University

Conference Overview
The INFORMS Marketing Science Conference is an annual event that falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch. The major purpose of the ISMS is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.

The Marketing Department of the Boston University School of Management will host the 34th ISMS Marketing Science Conference to bring academics, practitioners, and policymakers from around the world together in one of the world’s most exciting cities. Participants will present, hear, and discuss new research in a broad range of marketing science topics. The year’s event showcases research on cutting-edge marketing topics including social media and user-generated content, online consumer behavior and topics related to Internet/Interactive marketing.  Conference highlights include an invited panel on funding opportunities for research in marketing from the Marketing Science Institute, Institute for Study of Business Markets, Center for Service Leadership, and the Wharton Customer Analytics Initiative, among others, and a “Meet-the-Editors” panel featuring editors of the top marketing journals such as Marketing Science, the Journal of Marketing Research, Journal of Consumer Research, and the Journal of Marketing, among others.

The conference will be preceded on Wednesday, June 6, 2012, by the ISMS Doctoral Consortium to be held at Boston University’s School of Management.

“The What and ‘So What’ of Brand Relationships”


June 4-6, 2012
Boston, Massachusetts USA

Michael Breazeale, Indiana University Southeast
Susan Fournier, Boston University
Jill Avery, Simmons College
Marc Fetscherin, Rollins College

Conference Overview
As the recent Handbook of Brand Relationships and forthcoming Consumer-Brand Relationships: Theory and Practice attest, consumer-brand relationships stand as a vibrant research area with roots that span across theoretical disciplines and research traditions. Still, brand relationship theory is in its early stages, and there remains much to be learned. Consumer-Brand Relationships 2012, the third such conference to be hosted, is for those with interest in consumers’ brand relationships, with equal relevance for academic researchers and marketing practitioners alike.

The goal of this event is to advance knowledge about consumer-brand relationships by disseminating new research, sharing best company practices, and encouraging the evolution of new research ideas and themes. With a keynote address by Deborah Roedder-John, Curtis L. Carlson Chair and Professor of Marketing at the Carlson School of Management, University of Minnesota, the event showcases research on the themes of web-based brand relationships, the “social side” of brand relationships, addictions and other dysfunctional brand relationships, marketplace effects of brand relationships, among others.

25th Annual Conference


June 16-18, 2011

Patrick Kaufmann, Boston University
Francine Lafontaine, University of Michigan
Rajiv Dant, University of Oklahoma

Conference Overview
The International Society of Franchising celebrated a quarter century of scholarship in franchising with its 25th Annual Conference hosted by Boston University.  The ISOF, an international multi-disciplinary research group, met to discuss papers on franchising from many of the world’s most renowned franchising researchers.

The Keynote Speaker was Shelby Hunt, Jerry S. Rawls Professor, Texas Tech University, the principle investigator of the first government-supported study of the industry, published in 1971.

A panel of franchising regulators from the Federal Trade Commission, North American Security Administration Association, and the Australian Competition and Consumer Commission, led by a leading US franchise attorney, discussed trends in international regulation.  A few of the many other topics covered in the poster session and paper presentations at the conference included firm value and risk in franchised channels, the use of social media networks in franchise systems, corporate social responsibility in franchising, franchise mediation and disclosure agreements, variety seeking behavior in China, and the internationalization of Brazilian franchise systems.

See full conference agenda

See also the Marketing Department at Boston University School of Management
Spring Speaker Series for additional academic events hosted by our group.