Video Series: Expert Insight from “Marketing Meets Wall Street II”

in Marketing, MediaWatch, Video
July 27th, 2011

Boston University School of Management recently hosted “Marketing Meets Wall Street II: Emerging Perspectives from Academics and Practitioners” from May 12-13, 2011 at the School’s Executive Leadership Center. The annual conference provides a setting for academic researchers interested in linking marketing to finance to meet and discuss new research in this area, exchange ideas, and engage in collaborative work.

In the videos below, industry experts and presenters at this year’s conference discuss the renewed emphasis in research that focuses on the relationship between marketing investments and profitable growth.

Shuba Srinivasan on the link between marketing and shareholder value – Marketing Meets Wall Street

Shuba Srinivasan, associate marketing professor at Boston University School of Management, on developing an improved understanding of the link between marketing and shareholder value at the Marketing Meets Wall Street conference held at Boston University School of Management May 13-14, 2011.

Millward Brown’s Nigel Hollis on the BrandZ Top 100 Most Valuable Global Brand Ranking.

Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corporate brands.

Alina Sorescu on Co-branded Products – Marketing Meets Wall Street Conference.

Alina Sorescu, associate professor at Mays Business School at Texas A&M University, evaluates the effectiveness and value of co-branded products in today’s market.

Dominique Hanssens on marketing finance interface research – Marketing Meets Wall Street

Dominique Hanssens, marketing professor at UCLA’s Anderson School of Management, talks about the impact of marketing finance interface research, creating a more accurate buyer utility prospective.

Don Lehmann on the Marketing Metrics Project – Marketing Meets Wall Street Conference

Don Lehmann, marketing professor at Columbia Business School, discusses how marketing has financial relevance to a firm or industry.