Top Undergraduate Teams Present Product Development Projects to McGraw-Hill/Irwin Executives
Boston University School of Management (SMG) hosted its 15th New Product Challenge on Tuesday March 22, 2011. The SM323/McGraw-Hill Irwin New Product Challenge is one of the highlights of The School of Management Undergraduate Award-Winning Core Program. SMG’s SM323 (also known as ‘The Core’) set of courses is one of the key elements differentiating the BU School of Management’s Undergraduate curriculum. Four functional courses — marketing, operations, information systems and finance — are integrated into a unique, one-semester sequence through a semester-long project focused on new product development.
The SM323 project is the cornerstone of the course and has been designed to allow students to:
- Work in teams to design the product by assessing customer needs and markets
- Develop marketing plans to sell their product
- Develop operations processes and information systems to support their product
- Understand the risks involved in implementing and financing the project
The Challenge occurs each spring to recognize the top Core teams. Each year, the SM323 faculty nominates projects from approximately eighty SM323 plans. McGraw-Hill Irwin selects three finalists who present their plans, then select the winning team. Members of the winning team receive prizes and their name on the SM323/McGraw-Hill Irwin New Product Challenge trophy.
The 2011 New Product Challenge Judges:
- Jay Chakrapani, VP and General Manager, McGraw Hill Higher Education Digital
- Rob Zwettler, VP Marketing, McGraw-Hill/Irwin
- Ian Mashiter, Lecturer Strategy & Innovation
- Paul McManus, Executive-in-Residence; Managing Director ITEC
The 2011 New Product Challenge Winners: Congratulations to the Swap ‘n Skate team!
The 2011 New Product Challenge Teams:
Swap ‘n Skate
Swap ‘n Skate is an innovative children’s skate system that allows interchangeability between ice skates and inline skates. It consists of a hard plastic boot with mesh foam inner lining that provides durability and comfort. On the bottom of the boot, a stainless steel track assembly with a custom steel locking mechanism will lock in the inline skate wheels and ice skate blades to ensure the safety of the user. This assembly enables children to switch from one mode of skating to the other with ease, allowing for multi-seasonal fun.
Swap ‘n Skate team: Alyssa Callahan, Stephanie Corral, Michael Golen, Jesse Hertz, Mugdha Kalvade, Mohammad Kamaly, Dipali Patel, Nipun Patel, Ashley Rosenkranz
Faculty advisors: Jeff Allen, Ted Chadwick, Jonathan Hibbard, John Neale
Simply Exotic is a recipe set that includes all the non-perishable ingredients for an authentic gourmet meal for two, with a focus on popular ethnic cuisines. Simply Exotic allows adventurous cooks to experiment with different foods without acquiring rare, high-end spices. Included in each kit are pre-measured ingredients, a shopping list of the fresh ingredients needed, and a manual that consists of step-by-step cooking instructions and a card with cultural facts. Simply Exotic provides a unique cooking and cultural experience for a quick and healthy homemade meal while eliminating wasted ingredients.
Simply Exotic team: Hanson Chen, Wei (Kate) Fang, Simoni Shah, Michael Stone, Achal Chauhan, Brian Yip, Leah Rizkallah, Jesse Tan-Alper
Faculty advisors: Kathryn Griner, Deb Utter, Jim Freedman, Ellen DiResta
Smart Halt is a pneumatic nail gun that has an electronic detection system which recognizes skin, and disengages a firing mechanism within milliseconds. The Smart Halt prevents accidental nail gun injuries. Smart Halt consists of three key components: the nail gun, the capacitive sensor, and the digital signal processor. This nail gun is a standard nail gun with the same power, speed, and longevity as a conventional nail gun. Smart Halt is undeniably safer than conventional nail guns, and competitive in speed, power and durability.
Smart Halt team: Alexandria Kemp, Andia Vokshi, Christina Peterson, Dawn DaSilva, Hadi Makkawi, Noam Newman, Thomas Avery, Wesley Black
Faculty advisors: Paul Morrison, Duane Lefevre, Don Santini, Bin Zhu