Andrea Cioffi on How BU’s Undergraduate Core Curriculum Helped Her Excel on the Job
In the spring of 2008, Andrea Cioffi began working as an intern at the Australian advertising agency SMART. But by the time she finished her study-abroad program, she was a full-time employee at the company —
and still a college junior.
“As a junior account executive at SMART, I worked on a competitive brand review for several beverage products,” says Cioffi (BSBA ’09). “I laid out each brand’s positioning and how they were using media to target customers, all of which are concepts I learned in Core.”
Core is School of Management shorthand for the required undergraduate course program Cross-Functional Core.
Hear Cioffi discuss Core here, in this video from BU Today.