What is Green-Washing?

in Energy & Environment Sector, MediaWatch, Sectors, SMG Hot Topics, Video
May 28th, 2010

In this video, Kristen McCormack addresses the issue of green-washing, consumer skepticism around CSR claims, and how we can differentiate between what a company says and what it does. Timberland President & CEO Jeffrey Swartz explains the need for an agreement on measurement and language of CSR.

What is the role of business in the climate debate? Engage with Timberland on this topic at www.earthkeeper.com/voicesofchallenge.


Watch other videos about Timberland: