Top Student Undergrad Teams Present Product Development Projects to McGraw-Hill/Irwin Executives

in Students, Undergraduate Students
May 19th, 2010

The 2010 SM323/McGraw-Hill/Irwin New Product Challenge


Left to right: Rob Zwettler, Vice President, Marketing, McGraw-Hill/Irwin; Brayton Holman; Ketan Panchal; Sarah Colton; Julie Merin; Jaimie Weiss; Hafsah Al-Hassan; David Littlehale, Vice President, Sales, McGraw-Hill/Irwin. (DanceStar Team members not pictured: Eric DiGiose and Kushagra Sodhia)Boston University School of Management hosted its 14th New Product Challenge on Monday March 22, 2010. The SM323/McGraw-Hill/Irwin New Product Challenge is one of the highlights of the School of Management undergraduate award-winning Core program.

SMG’s SM323 set of courses (also known as “The Core”) is one of the key elements differentiating the BU School of Management’s undergraduate curriculum. The four functional courses are integrated into a unique one-semester sequence through a common semester-long project focused on new product development.

SMG’s SM323 set of courses (also known as “The Core”) is one of the key elements differentiating the BU School of Management’s Undergraduate curriculum.

The Challenge was born in 1997 as a means to recognize the top Core teams. Each year, the SM323 faculty nominate projects from approximately 80 SM323 plans for review by McGraw-Hill Irwin. McGraw-Hill/Irwin selects three finalists to present their plans, with the winning team members receiving prizes and their names on the SM323/McGraw-Hill/Irwin New Product Challenge trophy.  This year’s finalist teams and faculty advisors were:

SM323 Finalist Teams and Faculty Advisors

The Black Belt Team: Lucas Dunn, Evan Fung, Yu-Hsuan (Brenda) Hsu, Daniella Kaye, Paul Matheson, James Potts, and Julian Stuetzer

Faculty advisors: Kathryn Griner, Remi Trudel, Jim Slusser, and Paulo Figueiredo

DanceStar Team: Hafsah Al-Hassan, Sarah Colton, Eric DiGiose, Brayton Holman, Julie Merin, Ketan Panchal, Kushagra Sodhia, and Jaimie Weiss

Faculty advisors:  Jeff Allen, Ted Chadwick, Jonathan Hibbard, and John Neale

The Seeker Team: David Caine, Jeffrey Chudacoff, Alexandra Jane Cosgriff, Sean Marchessault, Jessica Maron, Noman Pathan, and Emily Wu

Faculty advisors: Kathryn Griner, Remi Trudel, Jim Slusser, and Paulo Figueiredo

This year’s Judging Panel included:

  • David Littlehale –Vice President, Sales, McGraw-Hill/Irwin
  • Rob Zwettler, Vice President, Marketing, McGraw-Hill/Irwin
  • Professor John Chalykoff, Associate Dean and Professor of IS, Boston University, School of Management

The judges rated the DanceStar team first with a strong presentation and Q&A session. The winners received Apple store gift certificates, signed and framed certificates, and their team’s product name engraved onto the challenge trophy.

Special thanks to the McGraw-Hill/Irwin business plan readers who read and evaluated the 12 plans to select the final three to present: Kevin Kane, President, McGraw-Hill/Irwin, and James Kourmadas, VP, Marketing Strategy, McGraw-Hill/Irwin.


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