Dane Bedward of Genzyme on the Program “Competing in the Global Economy”

in Global Work, MediaWatch, SMG Hot Topics, Video
March 15th, 2010

Dane Bedward, Senior Vice President at Genzyme, discusses some of the challenges that a global biopharma company faces building success–and supporting peoples’ well-being–around the globe and within disparate health systems.

He also touches on how the program “Competing in the Global Economy,” developed by the Institute for Global Work at Boston University School of Management, helps Genzyme meet some of these challenges. 

Particularly given the economic downturn, cost-efficient ways to enhance communication within a world-wide company are becoming increasingly important but “more and more difficult,” Bedward says, and this is “really what the program is all about.”

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