Associate Professor, Marketing, Questrom School of Business
Roberta N. Clarke, Associate Professor at Boston University’s Questrom School of Business, was one of the first experts in the field of health care marketing. Professor Clarke is the 1995 recipient of the American Marketing Association’s prestigious Philip Kotler Award for Excellence in Healthcare Marketing and was former President of the Society for Healthcare Planning and Marketing, a national professional society of 3500 members affiliated with the American Hospital Association. Dr. Clarke won the Health Care Marketer of the Year Award from the American College of Health Care Marketing in 1985, the first year it was awarded. With Philip Kotler, she co-authored Marketing for Health Care Organizations, considered to be the leading text in the field of health care marketing.
Professor Clarke began teaching health care marketing courses at Boston University’s Health Care Management Program in 1974 and in Boston University’s School of Medicine in 1981, positioning her as one of the first to specialize in the field. Dr. Clarke serves on the Editorial Review Boards of Health Services Management Research and Strategies for Healthcare Excellence, and formerly on the editorial review boards of the Journal of Health Care Marketing and Health Care Management Review. She has been the faculty director of the Boston University Biotechnology Association since its inception in 2002.
Professor Clarke received her MBA and Doctorate from the Harvard Graduate School of Business Administration. She is a recipient of the Boston University Questrom School of Business Broderick Prize for Excellence in Teaching. Her executive and graduate student audiences have wide ranging orientations, from health care and nonprofit to medical devices and biotechnology, and services.
Professor Clarke is a nationally known speaker and writer in the health/medical sector and in the area of service management. She has worked extensively with managed care organizations, medical group practices, hospitals, sub-acute and extended care facilities, community health centers, home health care providers, physician and clinical professional associations, as well as with medical device and instrumentation manufacturers, biotechnology and life science companies, both in the U.S. and abroad.
In addition, Professor Clarke is a board member and former vice chair of the Board of the New England Organ Bank, the federally designated organ procurement organization for New England. She was also the Vice Chair of the Board of the Academy for Educational Development, a human development agency with more than 4300 programs in 150+ countries, which is now part of FHI 360, a global development agency. In 2007, she co-founded Pediatric Weight Management Centers, a pediatric obesity service that operated in collaboration with the physicians of Children’s Hospital Boston and is currently the co-founder and president of the U.S. unit of Advance Medical, an independent, acute care medical review service which serves over 1.5 million people for second medical opinions.