Professor of the Practice, Advertising, College of Communication
Professor Boches was an early partner at Mullen, one of the country’s premiere advertising agencies. During his 30-year tenure there, 12 as chief creative officer, he helped define the company’s culture and standards, established its public relations group, integrated digital design and production into the agency’s operations and launched its social influence practice. He has created work for brands that include General Motors, Google, Lending Tree, Monster.com and Nextel. Cannes, One Show, Clio, the New York Art Directors Club and Communication Arts have recognized his work for creative excellence. Boches remains at the agency part-time as its chief innovation officer, serves on the board of directors for Springpad, speaks frequently on industry trends, and writes a popular Ad Age 150 blog called Creativity_Unbound. He teaches advertising creativity with an emphasis on emerging digital and social media.