Political Messaging & the Modern Media

In our changing and increasingly diverse media landscape, international and national politics often crowd local coverage. Non-traditional media continues to expand, while the number of newspaper reporters covering local and state politics shrinks. What strategies do local officials use to craft political messaging that resonates with their constituents? Join the Boston University Initiative on Cities and the College of Communication for a discussion on political messaging that highlights lessons learned from seasoned politicians and staff in the field at different levels of leadership. The panel will feature: Jerry Abramson, former White House Director of Intergovernmental Affairs under President Obama, former Lt. Governor of Kentucky, and former Mayor of Louisville Setti Warren, Executive Director of the Shorenstein Center at Harvard University and former Mayor of Newton Margaret Quackenbush (COM ‘15), Deputy Press Secretary at the Massachusetts Attorney General’s Office Moderator: Thomas E. Fiedler, Dean and Professor of the Practice of Journalism, BU College of Communication