Pew: Tablets aid news consumption
According to their most recent state of the news media report, the Pew Research Center’s Project for Excellence in Journalism found that more people are obtaining their news from tablets and smartphones. Journalism professor Lou Ureneck, an authority on the business of journalism, offers the following comment on the center’s results:
“The public’s need and desire for news is strong, and this can only be good for news organizations. It will become ever more apparent that the way to get reliable news is through well-established news organizations that employ trained journalists and set high standards for accuracy.
“It makes little difference whether the news is delivered through flattened trees or tablets except for this one consequential detail – the delivery system must allow for the news organization to be fairly compensated. Therein lies the challenge, but it is a challenge that can be met with subscription fees combined with a vigorous advertising strategy.
“The pieces are beginning, finally, to come together for the news business after a decade of disruption and destruction. There are brighter days, even prosperous days, ahead for the news business, but the model is not free news.”
Contact Ureneck at 617-353-4095; firstname.lastname@example.org