Apple overtakes Google as world’s most valuable brand

May 9th, 2011

The following Boston University marketing professors, from the School of Management, are available to offer commentary and perspective on a new report stating the Apple is now the world’s most valuable brand with a value of $153 billion.

Susan Fournier is an associate professor of marketing and an expert in brands and brand strategies. She can be reached at 617-353-2773, fournism@bu.edu

Frederic Brunel is an associate professor of marketing and an expert in brand & product management and consumer behavior & decision-making processes. He can be reached at 617-353-4609, brunel@bu.edu

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