Sizing up Super Bowl Ads

January 27th, 2011

The Super Bowl is less than two weeks away and aside from the actual game, one of the most popular reasons many people watch is to see the commercials. Christopher Cakebread, an Assistant Professor of Advertising at COM, breaks down what we can expect to see this year and offers insights into new trends in Super Bowl advertising.

Prof. Cakebread can be reached at 617-353-3476 or ccakebre@bu.edu.

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