PRoBono – A 24-Hour Marathon of PR and Advertising Work
On December 11 and 12, 2013, Boston University PRLab and AdLab hosted PRoBono, Boston University’s first 24-hour public relations and advertising philanthropy event. During the event, student volunteers provided free strategic planning and creative advertising services to five nonprofit clients: Audrey’s Rescue Angels, Christina Clarke Genco Foundation, Inc., CYCLE Kids, Fenway High School and Mass Mentoring Partnership.
PRoBono showcases not only the talent of the College of Communication’s PR and advertising students, but their dedication to strengthening the greater-Boston community.
PRoBono opened with talks from Edward Boches, Boston University professor of the practice of advertising, and Jens Bang, chairman of Cone Communications. After 24 straight hours of working, the students unveiled their work to the clients as well as a panel of experts: Stephen Quigley, Boston University associate professor of public relations, Dr. Dustin Supa, Boston University assistant professor of public relations, Katy Dobbs, director of internal communications and corporate responsibility at Staples, and Jens Bang.
Special thanks to the businesses who generously donated products and services to the event: