PRoBono – An Overnight Marathon of PR and Advertising Work


This fall, PRLab will be once again team up with BU’s student-run ad agency, AdLab, to host the third PRoBono event. The overnight PR and advertising marathon will kick-off at 6pm on Friday, November 21 and run until 12pm on Saturday, November 22. Over the course of 18 hours, students work together to provide PR and advertising work to nonprofit clients free of charge.

During this year’s PRoBono event we will be working with five nonprofits including, Urban PRIDE, Gifts to Give, Wish of a Lifetime, Technology for Autism Now and Holly Hill Farm.


At the end of the event, students’ work will be critiqued by a panel of judges. Last semester, these judges included professionals in the PR and advertising industries. Throughout the night we offer food and fun activities, such as raffle prizes, contests and surprise visits. Check back soon for more information on our special activities during the event!

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On December 11 and 12, 2013, Boston University PRLab and AdLab hosted PRoBono, Boston University’s first 24-hour public relations and advertising philanthropy event. During the event, student volunteers provided free strategic planning and creative advertising services to five nonprofit clients: Audrey’s Rescue Angels, Christina Clarke Genco Foundation, Inc., CYCLE Kids, Fenway High School and Mass Mentoring Partnership.

PRoBono showcases not only the talent of the College of Communication’s PR and advertising students, but their dedication to strengthening the greater-Boston community.

PRoBono opened with talks from Edward Boches, Boston University professor of the practice of advertising, and Jens Bang, chairman of Cone Communications. After 24 straight hours of working, the students unveiled their work to the clients as well as a panel of experts: Stephen Quigley, Boston University associate professor of public relations, Dr. Dustin Supa, Boston University assistant professor of public relations, Katy Dobbs, director of internal communications and corporate responsibility at Staples, and Jens Bang.

Check out our photos from the event – both the work and play. For the twitter stream, search #BUPRoBono. Check out the event coverage from the COMmunicator and BostInno.


Special thanks to the businesses who generously donated products & services to the event: