PRLab is proud to have worked with a variety of nonprofit, commercial and government organizations.
Working with our clients:
Before beginning the semester, prospective clients are required to submit their PR needs and objectives to PRLab for review as a scope of work. Once accepted as a client, clients should thoroughly read the client manual. The PRLab board assigns one director, one supervisor, and two-four account executives to work as a team with the client. The account executives then collaborate to accomplish the client’s PR goals.
PRLab runs on a 10-week basis during the fall and spring semesters (please refer to BU academic calendar), from late September to early December and from early February to late April, respectively.
Account executives can work both on-site in the client’s office and off-site in the PRLab. Students will receive two or four credits for this class, meaning they will work 7 or 12 hours per week, respectively, on the client’s account. Clients are required to submit an evaluation form of each account executive and supervisor at the end of the semester. Client evaluations will be provided to you by the PRLab supervisor in advance. Please note, PRLab participants are students in varying stages of their PR education. While account supervisors will be experienced in PR and leadership, some account executives may be learning on the job. We ask that clients remain patient as students adjust to their roles in a client-service environment. We welcome feedback and questions at any time.
Clients must pay a $250 fee is required at the beginning of each semester. For more information, visit the Fee page.
Account supervisors and account executives work closely with the clients not as interns, but as an actual PR team. If clients’ needs are more suitable for the internship program, PRLab will be happy to redirect them to the College of Communication’s Career Development department or Public Relations Professor Quigley’s PR internship program.