PRLab is proud to have worked with a variety of clients including AcceptU, Audrey’s, Ben & Jerry’s, Blue State Coffee, Boston Athletic Association, Boston Medical Center, Boston University Police Department, Children’s Hospital Boston, City Street Inc., General Motors, George Guest Luggage, Goodwill Industries, HelioPro, The Home for Little Wanderers, Huntington Theatre Company, LIT Boutique, Restoration Resources, Smallbean.org, the 2005 Special Olympics and many more. Some clients vary from semester to semester, while others have worked with PRLab for more than a decade.
Before beginning the semester, prospective clients are required to submit their PR needs and objectives to PRLab for review. Based on this proposal, the PRLab board assigns two or three account executives to work as a team with the client. The account executives then collaborate to accomplish the client’s PR goals.
PRLab runs on a 10-week basis during the fall and spring semesters (please refer to BU academic calendar), from late September to early December and from early February to late April, respectively. During the first two weeks of classes, clients will give brief introductions so students can make their client selections.
Account executives can work both on-site in the client’s office and off-site in the PRLab. Students will receive two or four credits for this class, meaning they will work seven or 14 hours per week, respectively, on the client’s account. Clients are required to submit an evaluation form of each account executive at the end of the semester. Client evaluations will be provided to you by the PRLab president in advance.
Clients must pay a $200 fee is required at the beginning of each semester. For more information, visit the Fee page.
Account supervisors and account executives work closely with the clients not as interns, but as an actual PR team. If clients’ needs are more suitable for the internship program, PRLab will be happy to redirect them to the College of Communication’s Career Services Center or Public Relations Professor Quigley’s PR internship program.