Realizing that we live in an increasingly business-centered society, how we navigate as businesspeople may determine the success or failure of our aspirations and the ability to pursue them. I am interested in how this business-centered society shapes our visual world: the things we give significance to, the things we manufacture out of presumed necessity, and the way it shapes our language in general.
At a young age, it was instilled in me that the mythology from Dale Carnegie's classic book, How to Win Friends and Influence People, was one that predicated success and happiness in life. The book has been widely published and accepted by businesspeople and corporate planners all over the world, including my father.
Some images in this series are documentations of readymades, constructed on location. Other images are documentations of business ephemera that I have collected from such places as expositions, infomercials, my family and home. With these photographs, I try to explore and communicate metaphorically the success, failure, and complexity of corporate mythologies in society.
- Erik Schubert
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