Past Programs at the PRC
Master Lecture Series
Mary Virginia Swanson: Beyond Print — Creative Communication in the Digital Era
Mary Virginia Swanson helps photographers find the strengths in their work and identify appreciative audiences in today’s marketplace. Her lectures on industry awareness and marketing opportunities in the arts have aided countless photographers in moving their careers to the next level. She is the author of The Business of Photography: Principles and Practices. Swanson and co-author Darius Himes have recently completed Publish Your Photography Book (to be released February 2011).
This will be a large, information-packed, and fast-paced class. PRC members who have registered for the seminar are eligible for reduced rates on a one-on-one session with Ms. Swanson. Please contact her at firstname.lastname@example.org before Monday, January 24, to schedule an appointment.
Visual Storytelling and Documentary Photography Projects: Intensive Seminar with Ed Kashi
The digital age gives documentary photographers and photojournalists extraordinary new ways to tell stories with greater authorship and control. This seminar will allow you to share your work in an intimate session and learn how to create a personal documentary project for publication, books, exhibitions, and websites. The seminar will emphasize developing personal vision and unique styles. Kashi will use as examples some of his personal projects, including his seminal work on Aging in America and recent work on the Kurds in Iraq, India, and the Niger Delta for National Geographic. He will show how to develop an idea, get funding, get access, determine your goals, and most importantly disseminate your work to create an impact on the subject, issue, and society. Attendees will be expected to bring up to 20 images or a 3-minute multimedia piece for a group critique during the workshop.
All the World is a Stage: Costa’s Boston
Learn or perfect urban street photography in Boston with world-renowned Magnum photographer Constantine Manos, who will conduct this five-day workshop exclusively for the PRC. The city of Boston is your stage to explore, but let the master critique your creative images. Manos has developed an international reputation as a pioneer street photographer, using the standard tools of the trade—a small-format camera and a wide angle lens—to explore the most intimate moments and the most visually compelling portraits of the cacophony of humanity played out on public thoroughfares. Manos’ unique vision borrows from the intelligence and formal structure of Cartier-Bresson, the humor of Winogrand, and the critique of Frank to bring us beautiful, insightful, and structurally complex frames of his world.On the first day, Manos will make a detailed presentation illustrating and discussing the methods and techniques of making candid photographs in the public domain with a wide-angle. Advice on light, locations, subject matter, and other aspects of street photography will be covered. Following the morning session, the class will go out into the world—the city of Boston—and attempt to make photographs that transform the ordinary into the extraordinary. The emphasis will be on capturing unique moments in situations that yield images never seen before. After shooting each afternoon, students will edit their work overnight and bring five to ten images in digital form to be projected in the classroom the following morning. Each of the pictures will be critiqued by Manos, who will point out the strengths and weaknesses of each image. This learning process will be repeated each day during the course of the workshop. Students should plan to shoot with a small camera with a 28mm and/or 35mm lens equivalent. Bring a portfolio for review in the form of digital images suitable for projection or prints.
With the support of The Art Institute of Boston at Lesley University.
Brian Storm: Multimedia Storytelling Workshop
In this one-day workshop, Storm will provide an overview of multimedia storytelling approaches while engaging participants in discussion about the most appropriate ways to create a multimedia story. Through real world examples, he will share proven techniques to improve reporting and post production.
Vintage and Modern: Workshop on Collecting Photography with Alice Zimet
Workshop Only: $100 General Public | $80 Members
Alice Zimet will conduct this fun, social, and informative workshop focusing on collecting photography, with a particular spotlight on the PRC 2011 Benefit Auction pieces. Karen Haas, the Lane Collection Curator of Photographs at the Museum of Fine Arts, Boston, will lead a tour of highlights from the live auction.
Attendees will gain a greater understanding of the photography marketplace and the proper tools to become a thoughtful photography collector.
Workshop topics include:
Attendees will also have the opportunity to mingle with other emerging and established collectors while getting an exclusive sneak preview of the PRC’s live auction. Wine and hors d’ouevres provided. This workshop is not to be missed!
Zimet began to collect photography in 1985. Her collection of roughly 200 images reflects both personal taste and passionate enthusiasm. She is a member of the Collections Committee of the Harvard Art Museums, a member of the International Center of Photography’s Exhibitions Committee, and one of two non-photographer board members of the new Magnum Foundation. She began her career in the museum world but moved to the private sector where she founded Arts + Business Partners.
Brand and Portfolio Development: Intensive Seminar with Larry Volk and Danielle Currier
This workshop will discuss and explore the most difficult aspect of portfolio development, which is creating a unique presentation that best reflects your brand. The biggest challenge in the development of materials for marketing and self-promotion is creating those materials in such a way that reflects your personality as a professional and a photographer. The workshop will present two sessions: Part 1 will explore the notion of branding and the development of your unique identity; Part 2 will focus on translating that brand and visual identity and extending it into your portfolio and marketing materials.Larry Volk is an Associate Professor of Photography in the Department of
Websites for Photographers with Glenn Ruga
Attention fine art and commercial photographers! This workshop will cover how to plan and design a portfolio website for maximum impact, ease of navigation, ease of maintenance, search engine friendly, and overall positive user experience. First, the workshop will explore the graphic design of websites and discuss how the design and branding of your website will aid in your overall marketing strategy and should be integrated with your overall branding strategy. Ruga will then dissect the numerous technology options available and the cost and functionality of each. You will also look at the best way to optimize your photographs for web delivery using the tools in Photoshop and other image editing software. Lastly, Ruga will analyze how social media integrates into an overall successful marking.
Glenn Ruga is the founder of SocialDocumentary.net, a web-based platform for documentary photographers. Prior to becoming Executive Director of the PRC, Ruga ran a successful design firm that developed websites for nonprofit, healthcare, and educational clients. He has designed websites for the Harvard School of Dental Medicine, The Biomedical Engineering Society, Western New England College Law School, the Department of Healthcare Policy at Harvard Medical School, the Institute for Health Policy at Partners Medical System, Healing Healthcare Systems, and numerous others. He also created several different websites for his own documentary photography work on Bosnia and Kosovo . Since becoming Executive Director of the PRC, Ruga redesigned the organization’s NEO web-based portfolio site by modifying existing custom-made software used in other projects he developed.